Barcelona, Spain

Business + Culture

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Information for term Business + Culture

Application deadline, and cost information.

Application Deadline

The application deadline has passed.

Program Deadlines and Pricing Info

  • Dates: Sep 5 – Dec 20, 2018 (15 weeks)
  • Credit: 14 - 17 semester hours / 21 - 25.5 quarter hours
  • Eligibility: 3.0 Overall GPA

Application Deadline

October 1, 2018
weeks
days
hours

Program Deadlines and Pricing Info

  • Deadline: October 1, 2018
  • Dates: Jan 3 – Apr 14, 2019 (14 weeks)
  • Credit: 14 - 17 semester hours / 21 - 25.5 quarter hours
  • Eligibility: 3.0 Overall GPA

Application Deadline

The application deadline has passed.

Program Deadlines and Pricing Info

  • Dates: Sep 5, 2018 – Apr 14, 2019 (32 weeks)
  • Credit: 14 - 17 semester hours / 21 - 25.5 quarter hours
  • Eligibility: 3.0 Overall GPA

Overview

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Learn what you need to succeed in an increasingly globalized economy, discover a new culture, and gain critical global perspectives — all while studying business in Barcelona. This program offers challenging coursework, welcoming homestays, engaging company visits, and interesting excursions and activities that give you insight into international business and an immersive intercultural experience.

Unique Experiences

  • Explore

    the region of Catalonia and surrounding provinces with exciting day and overnight trips.

  • Live

    with a Spanish family and immerse yourself in local culture.

  • Take field trips

    to monuments and guided tours of the city.

  • UNESCO World Heritage Sites

    8
  • beaches

    7
  • universities

    8

Location & Culture

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This capital of Catalonia, a region in northeastern Spain with its own history, culture, and language, is perfectly situated between mountains and the Mediterranean Sea. Its location is just one of the things that attracts millions of visitors each year. Stroll through the city and observe 2,000 years of architectural history -from Roman remains to a network of narrow streets in the Old Town - contrasting with the ultramodern showpieces that continue to redesign its skyline.

The Culture

EXCURSIONS & ACTIVITIES

  • See for yourself why landmarks like Museu Picasso and Gaudi’s La Sagrada Família engender awe from visitors around the world.
  • Look inside Barcelona businesses with small group tours.
  • Take one-day trips out of the city to explore Catalonia, with highlights that could include Roman ruins in the coastal city Tarragona, the medieval town of Girona, or the Dalí museum in Figueres.
  • Explore life beyond Barcelona with a weekend trip within Spain or Europe, and discover the treasures of another Spanish or European city.

INTERNSHIP

Students can complement their studies with internships in English or Spanish. You might help interview candidates at a headhunting firm, BrainMatch; or help accountants at Audioconsultores with audit, tax, actuarial, corporate finance, and other services. Internships also include a weekly class to support the experience with academic grounding.

VOLUNTEERING

  • Get to know the people of the city and their language as you give back. Here are some of the ways you might serve:
  • Help children with homework after school
  • Help kids with special needs during school breaks or basketball practice
  • Collect food for people in need

Daily Life

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  • HOUSING

    Homestays. Live with a Spanish-speaking family, with our without another CIEE student, and immerse yourself in the city’s language and culture. Each student has his/her own room and weekly laundry service. Homestays are located in Barcelona, no more than 30-minutes from the CIEE Site, by public transportation.​

    Residence Halls. Students live with other Spanish and international students. Residence halls include single rooms with shared kitchens and common areas.​

    Apartments. Apartments may have double or single rooms. They have shared kitchens and laundry facilities. Students live with other CIEE students. 

    Housing is tight in Barcelona. If we can’t accommodate your first housing choice, we’ll let you know before you arrive. All housing is within a 30-minute commute to CIEE.

  • MEALS

    Homestay students have breakfast and dinner with their host families, and are responsible for lunch. Meals are not included at residence halls or apartments.

  • GETTING AROUND

    Students walk or use public transportation to get from their lodgings to CIEE and other classes.

Barcelona, Spain

Where You'll Study

  • A

    CIEE SITE

    Near Barcelona’s main square, Plaza Catalunya.

  • B

    ESCOLA SUPERIOR DE COMERÇ INTERNACIONAL

    ESCI is a 20-minute walk from the CIEE site.

  • C

    University of Vic

    BAU School of Design Barcelona location

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What you need to know

The program details

Designed for students who want to boost their language skills and cultural knowledge while taking classes in business, this program offers unique cultural context and theories of modern management and economics. Advanced students can take a special Spanish language class focused on business and economic topics.

Courses are held in three locations:

  • The CIEE Site is in adjoining historic buildings near the city’s main square, and includes modern classrooms, a computer lab, and student lounges.
  • Escola Superior de Comerç Internacional. ESCI was created in 1993 by the Catalan government and the Universitat Pompeu Fabra, and offers bachelor’s degrees in business and marketing. It hosts 500 students, offering individualized learning using case studies and is 15 minutes from CIEE by bus or metro
  • Universitat de Vic – Central University of Catalonia. An independent state supported institution, UVic is committed to the economic and social development of the region. The university offers design and business programs in their Barcelona campus, just 15 minutes from the CIEEby bus or metro. All courses at UVic are taught in English.

Academics

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Academics

  • CLASS FORMAT

    Escola Superior de Comerç Internacional (ESCI) courses include Spanish and other international students. Universitat de Vic (UVic) courses include other international students. CIEE courses are taken with other CIEE students only.

  • GRADING

    Students are evaluated based on class participation, in-class activities, homework assignments, exams, papers, and oral presentations. In some courses, grades are based on an exam and a group or individual project. ESCI and UVic professors grade on a 10-point scale, and points are converted to U.S. letter grades.

  • ACADEMIC CULTURE

    Courses are academically challenging, and involve daily reading and homework assignments, and attendance at lectures, and field trips. Students are responsible for knowing dates of exams and assignments. Dates are firm and attendance is required. As students gain proficiency in Spanish, they are encouraged to use their skills with local students, host families, and people they meet.

Eligibility

  • OVERALL GPA

    GPA:  Students need to have a GPA of at least 2.5 (CIEE or UVic track) or 3.0 (ESCI track).

  • PROGRAM REQUIREMENTS

    3 semesters of college-level micro- or macroeconomics, accounting, finance, management, or statistics. Must have junior-level standing or higher by the time of arrival in Barcelona.

Curriculum

All study abroad students take four or five courses per semester for a total of 14-17 credits. These courses are taken at CIEE and may also include host institution courses at Escola Superior de Comerç Internacional (ESCI) or Universitat de Vic's Business, Design, and Innovation program (UVic).  Students taking course/s at a host institution can choose only one host institution, not both.

Program Credit

  • Total credit, semester: 14-17 semester/21-25.5 quarter hours.
  • Total credit, academic year: 28-34 semester/42-51 quarter hours
  • Contact hours: CIEE courses: 45; credit – 3 semester/4.5 quarter hours, unless otherwise noted
  • IBP courses at ESCI for international business students: 60-66; credit – 6 ECTS / 4 U.S.
  • Direct enrollment classes at UPF/ESCI with Spanish students: 45; credit – 4 ECTS / 3 U.S. Courses at Universitat de Vic’s Business, Design, and Innovation program: 45; credit – 6 ECTS / 3 U.S.

 

Students are required to take:

  • 1 Spanish language course at CIEE (3 credits).  Heritage speakers and those students with advanced language skills may request an exception to this requirement and replace with a content course taught in Spanish.
  • 2 business courses, at CIEE and/or at a host institution (6-8 credits).  In the rare case that a student only wants to take one business course they may request an exception to this requirement.
  • 1-2 electives selected from business or humanities courses at CIEE, UVic, or ESCI including the CIEE internship (3-6 credits).

 

It is recommended that students with four or five semesters of college-level Spanish take two courses in Spanish, and that students with six or more semesters of college-level Spanish take all of their classes in Spanish. Courses at CIEE and ESCI are offered in both Spanish and English. Courses at UVic are offered only in English.

Fall 2018 Courses

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REQUIRED CIEE LANGUAGE COURSES

CIEE Spanish courses are specially designed for CIEE students. All students are required to take one language course.

CIEE HUMANITIES COURSES—IN ENGLISH

CIEE HUMANITIES COURSES—IN SPANISH

CIEE BUSINESS COURSES—IN ENGLISH

CIEE BUSINESS COURSES—IN SPANISH

The following is a sample list of courses; please notice that not all the following courses are available every year.

THE ESCOLA SUPERIOR DE COMERÇ INTERNACIONAL (ESCI)

BUSINESS AND ECONOMICS COURSES
(In English)

Corporate Finance
The purpose of this course is mastering of the vocabulary of financial statements and accounting reports. Capacity to use it to communicate with internal and external interlocutors.

Culture & Business in Europe
This course provides students with an understanding European society, geopolitics, and culture. Specific elements of economic and business organization will be covered.

Doing Business in Europe
This course aims to provide a comprehensive and integrated coverage of the European Union (EU) and the Pan-European market. In order to better understand how to conduct business in Europe, the course will start with offering a global view on Europe: its historical background, differences in culture dimensions among European countries, and the evolution towards European integration.

People Management
(Prerequisite: The student must have solid knowledge of management communication, management of international operations, ethics, organizational theory and accounting.)
The purpose of this course is to present a holistic view of Human Resources. We see Human Resources as a strategic tool basic for the success of every company. During the lectures and seminars of the course, theory and practice will be applied in order to show the main aspects of each policy and how they are applied. Exercises, cases discussions, readings and workshops will be delivered in order to facilitate the understanding of the HR function.

Pricing Policies
(Prerequisite: intermediate microeconomics required)
This course covers the role of pricing in marketing strategies. Specifically, the course will define a pricing policy that maximizes profits. Students will learn different concepts used for determining prices and to develop a pricing strategy that is correct for the company.

Public Relations and Consumer Relations Management
This course has been developed in order to teach students to optimize marketing decisions in their future professional careers. It begins with a definition and introduction of public relations and customer relationship management and key concepts that will lead the students to understand why public relations is a key practice in marketing and CRM is a pillar in order to understand the differences between acquisition and loyalty programs.

International Product Management
(Prerequisite: some previous marketing, market research, and strategic marketing knowledge recommended)
This course introduces students to the overall management of a product´s lifecycle. Other topics covered include generic product strategies, image and positioning, and management of product ranges and lines.

Industrial and Services Marketing
(Prerequisite: some previous marketing knowledge recommended)
This course focuses specifically on companies in the industrial and service sectors and analyzes their fundamental characteristics. Students learn how to these companies design their operations, carry out their quality management, and maintain their “client and service providers”.

International Management
This is course is designed to provide students with an understanding of the international environment challenge. Students will analyze country differences in political economy and political risks as well as cultural and social heterogeneities. They will also review global organizational forms, international strategies, importation/exportation strategies, financing, global marketing, and human resource management.

International Economics
(Prerequisite: Intro to Microeconomics and Macroeconomics required)
Students will gain knowledge on the contemporary European economy as well as the global economy in general. They will learn they examine two key components in International trade - economic theory and trade policy instruments.

Management Control
In this course, students will learn to understand the benefits and drawbacks of decentralization, and how the need for managerial control emerges from it, and they will familiarize themselves with techniques and mechanisms of management control that have been developed in business practice and/or described the extant literature.

New Trends in International Marketing
This course is not just about marketing-mix, brand extension, communication strategies or distribution alternatives, but strives to look towards the future and provide insights for a successful relationship with the customers and clients. It will cover a wide range of topics, from a global point of view as well as from an in-depth perspective, from Neuro-marketing to Social Responsibility and the last trends in giving services through innovation.

Applied Marketing Research in the Digital Era 
In this course the students will learn the key principles of how to design and plan marketing research, as well as relevant research designs for B2B and B2C sectors, data transformation and analysis, and new trends in marketing research.

Strategic Consumer Insights (6 ECTS credit)
The goal of this course is to use a variety of insights from the social psychology literature in order to understand how consumers behave and, particular, the reasons behind such behavior. With this knowledge, students should be better equipped to answer important marketing questions such as how to boost product awareness or how to increase purchase intentions.

THE ESCOLA SUPERIOR DE COMERÇ INTERNACIONAL (ESCI)

BUSINESS AND ECONOMICS COURSES
(In Spanish)

Cultura & Negocios en Asia
This course serves as an introduction and overview of the business environment in Asia, with a special focus on China. Students will learn about the origins of the emerging Chinese market economy, the distinguishing characteristics of management in the Asian and Chinese markets, the challenges to start and conduct business in China, and the evolution of the relationship between the business environment in China and other Asian countries, with the following specific objectives.

Innovación y Emprendeduría 
In this course students will learn the basics of innovation and apply them to solve real business problems.

Retail Internacional
The aim of this course is to provide the fundamental concepts, quantitative and qualitative models, solutions and pioneering techniques in strategic and operational management of international retail.

Negociación Internacional/ International Negotiation
This course examines negotiation and commercial communications and how cultural factors affect these areas. It also covers items such as reference criteria for structuring multicultural negotiations; different styles of negotiation; structure and stages in the negotiation process; preparation for international negotiation; and developing the different phases of negotiation.

Publicidad y Comunicación/Advertising and Communication
The course provides an explanation of the diverse functions and processes of communication. Special emphasis is placed on the relevant aspects of a marketing campaign - target, positioning, and creativity techniques. Other topics include branding, international marketing campaigns, advertising, and regulatory issues. The use of various marketing tools and advertising elements, and promotional effectiveness are also explored.

Economia y Globalización
The aim of this course is to provide the tools to analyze the international business and commercial politics implications, as well as to present the main topics about development, competitiveness, and economic development from a global perspective.

Compras Internacionales
Management of quantity and service, quality and price. Methods of evaluation and selection of suppliers. Global supply.

Marketing Digital Internacional
Definition, design, implementation and evaluation of marketing strategies and programs in an international digital environment. Ability to think and plan as a marketing manager on the web.

Técnicas de Previsión
Determinational prediction models. Stochastic models. Methodology Box-Jenkins. Applications.

UNIVERSITAT DE VIC (UVIC) BUSINESS, DESIGN AND INNOVATION COURSES

(UVIC courses are offered in English only)

Smart Cities: The Case of Barcelona
Unlike other educational programs based on the conceptual model of smart cities focused on ICT as a key element to ensure the efficiency of urban services. Or other programs that aim to increase competitiveness and economic growth, this course focuses on the Barcelona model that consists of a constant search for balance between economic and social development and the environment, bearing in mind future generations. The city can only be smart if citizens collectively take the challenge to innovate in a smart and sustainable way to achieve livable, viable and equitable city.

Global Marketing
The course has been designed as a practical application of marketing tools in a global environment. We will focus on development of an International Marketing Plan on the basis of the theoretical concepts of internationalization of products and services and marketing them abroad. Students will develop their own projects and will be supervised throughout the course, which will conclude with the presentation of their final project. Successful completion of the course will require critical analysis, creativity, understanding and application of various marketing models.

Design Thinking
The aim is to understand the dynamics of product development and innovation. "Design Thinking" is presented as a useful methodology for designing innovative products. The design thinking process is user-centered and prototype-driven. As a participant in design thinking, you will be part of a small multidisciplinary team and work through a hands-on innovation challenge from start to finish. You will walk away from the course with a strong understanding of the key tenets of design thinking and be able to execute them within your organization.

Start-up Creation
This course is aimed at understanding the entrepreneurship processes and operations. Starting a company requires multidisciplinary skills on business management. In this course, students will be exposed to both the fundamentals of business, and the practical aspects of identifying and evaluating business ideas and moving them forward. The contents will be delivered combining multiple methodologies like case based learning, project based learning, invited speakers and problem based learning.

Marketing and Fashion
Barcelona is, without doubt, one of the most active cities in Europe today. It’s an ideal setting for the fashion industry: international competitiveness, marketing trends, consumer behavior, and cool hunting. The designers of the future will need to understand and create for the contemporary fashion system and its industry using marketing tools appropriately. In order to develop a marketing and communication plan for the fashion industry, students will combine technical and theoretical knowledge of marketing with creative development and cultural knowledge.

Brand Design
This course approaches the topic of brand design by understanding the brand's public image as the final result of a long process. That process involves different actors and functions, and depends on the context, the brand size and the desired positioning. There are many aspects that need to be taken into account and having a good idea is not enough. You also need to reinforce your individual and teamwork skills to gather information appropriately, act responsibly, plan strategically and think critically.

Digital Business
Further to the traditional focus on the P's of Promotion and Place in the conventional marketing mix, we should now add consideration of two further P’s, Product and Price, in order to complete the picture of the Digital Business Marketing Mix. We also focus on other aspects of management affected by the digital paradigm, such as IT and organizational issues. In all cases, we look not just at transformations that have already taken place but also at those changes still to come with the potential to cause disruption in the way business is carried out.

Leadership, Business and Society 
A practical course on management and leadership skills. The aim of the course is to familiarize students with practical issues within the world of business, looking at the role of leaders and managers within a company and examining themes related to management, leadership, efficiency, organization, communication and ethics. During the course, students will be required to work on their personal skills in order to develop both a personal and a group project.

Spring 2018 Courses

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Note: This course listing is for informational purposes only and does not constitute a contract between CIEE and any applicant, student, institution, or other party. The courses, as described, may be subject to change as a result of ongoing curricular revisions, assignment of lecturers and teaching staff, and program development. Courses may be canceled due to insufficient enrollment.

REQUIRED CIEE LANGUAGE COURSES

CIEE Spanish courses are specially designed for CIEE students. All students are required to take one language course.

CIEE HUMANITIES COURSES—IN ENGLISH

CIEE HUMANITIES COURSES—IN SPANISH

CIEE BUSINESS COURSES—IN ENGLISH

CIEE BUSINESS COURSES—IN SPANISH

THE ESCOLA SUPERIOR DE COMERÇ INTERNACIONAL (ESCI) BUSINESS COURSES—SPRING

Regular Courses in English (3 credits)

Market Research I
(Prerequisite: Intro to Stats and Marketing is recommended)
Students in the course will learn to design a market research project. Specific topics such as quantitative and qualitative market research techniques and methods will be discussed, along with analysis of data and presentation of their results.

International Marketing
Strategic and operational marketing tools at an international level. Decision and influence techniques on international markets.

International Expansion
This course examines the different corporate international expansion models, and reviews in detail the expansion phases and alternatives for small and medium-sized companies.

International Team Management
This course presents topics such as leadership and authority, organization and motivation in teams, conflict resolution in employment relations, and team structure in international and multicultural environments.

Culture and Business in America
Through the global scale of internationalization, political, economic, and social dimensions are challenged by market expansions and technological advancement. Businesses are tied to multiple dimensions of cultural and ethical standards that increase uncertainty and initiate rapid and unexpected changes in business practices. This course is designed to introduce you to the different political and socio-economic realities in the American continent.

Culture and Business in Middle East and Africa
Introduction and overview of the business environment in the Africa & Middle East region. Students will learn about the opportunities in the African markets, mechanisms of introduction of products and services, business management models following the cultural particularities of this countries, and experiences from international companies and International Area Managers in doing business in these markets considering all business aspects (marketing, finance, legal, logistics and operations).

Consumer Behavior
This course addresses the psychological and sociological dimensions that influence consumer behavior. Values, lifestyles, socio-cultural, and commercial aspects will be examined, as well as the evolution of individual consumption patterns.

International Project Management
This course is destined to be a reference point for all those students who want to develop their career in the field of global operations management being project management one of the areas of operations. To achieve this, in this course will study the major theories, concepts and tools used in companies for the management of international projects from both academic and practical perspective.

Market Research Analytics
Application of Statistical techniques to the market. Multivariate dependence methods. ANOVA, multiple progression, conjoint analysis, discrete choice models.

Regular Courses in Spanish (3 credits)

Finanzas II/Finance II
This course deals with the problems related to funding. It tries to consolidate financial knowledge and give the student the opportunity to develop the abilities to help her/him, to make decisions with discretion and responsibility.

Contabilidad de Costes/Cost Accounting
(Prerequisite: prior knowledge of accounting required.)
Students learn how to determine costs and their use in decision-making, how to set prices, and subcontracting and deviation analysis.

Logística Internacional/International Logistics
This course is destined to be a reference point for all students who wish to develop their careers in the fields of global operations management, international logistics, marketing and international business, and in general, any matter related to the design and management of international supply chains.

Responsabilidad Social de las Organizaciones
This course examines models of behavior in different societies: dynamic and ethical groups, cultural conflicts, duties and obligations of professional ethics, relationship between the company and its environment, stakeholders, NGOs, sustainable development and environment, environmental management of the company and corporate social responsibility.

Auditoría/Auditing
Techniques of analysis of the financial and economics stages of the Company Economics diagnosis. Creative accounting.

Márketing Digital Internacional/International Digital marketing
This course will deal with how a company with a clear international focus has to define and implement strategies and actions to reach new markets through the Internet. This process is essential in understanding the role of international search engines such as channel distributors, as well as the use of social networks, and *Mobile marketing in the company.

Investigacion de Mercados 
This course will deals with the market techniques and analyses and the different models of elections.

Direccion de Ventas
The sales process. The organization of the Sales Department. Territories and sales quotas. Recruitment and selection of sales staff.

Gestion de la Sostenibilidad
The new paradigm of circular economy. Introduction of the life cycle perspective as a mechanism to evaluate the environmental impact of productive systems. Ecodesign and environmental marketing. Integrated waste management. Analysis of integrated social value.

Creatividad y Comercio Digital 
The course will allow the students to identify their creative profile and how necessary is to combine then together to come up with a digital project. It will allow the students to create a strategy, develop it and get to the final stage, and measure the success of everything that has been done from the e-commerce basic definitions, creative and basic design tools, the method, and the creative industry.

Negocios Inclusivos/Inclusive Businesses
Conceptual framework of the base of the pramid (BDP). Business growth and poverty reduction. Models of business financing in the BDP. Marketing, design and product innovation for the BDP. Mechanisms for impact assessment.

International Business Program Courses, in English (4 credits)

Corporate Finance
One of the goals of the course is that students master the vocabulary of financial statements and accounting reports, and use it to communicate with internal and external interlocutors. It also focuses on how to measure corporate investments and to consider the different finance resources that are currently available.

Doing Business in Europe
This course aims to provide a comprehensive and integrated coverage of the European Union (EU) and the Pan-European market. In order to better understand how to conduct business in Europe, the course will start with offering a global view on Europe. It also focuses on the expansion of the EU.

International Finance
(Prerequisite: Intro to Finance required)
This course reviews the monetary markets, stock exchanges, and commodity markets. Items covered will include cash and deposit operations, options and contracting of financial futures, Inter-banking products, and business risk.

International Management
This is course is designed to provide students with an understanding of the international environment challenge. Students will analyze country differences in political economy and political risks as well as cultural and social heterogeneities. They will also review global organizational forms, international strategies, importation/exportation strategies, financing, global marketing, and human resource management.

International Economics
(Prerequisite: Intro to Microeconomics and Macroeconomics required)
Students will gain knowledge on the contemporary European economy as well as the global economy in general. They will learn they examine two key components in International trade—economic theory and trade policy instruments.

New Trends in International Marketing
The Course is not just about marketing-mix, brand extension, communication strategies or distribution alternatives, it strives to look towards the future and provide insights for a successful relationship with the customers and clients. It will cover a wide range of topics, from a global point of view as well as from an in-depth perspective, from Neuro-marketing to Social Responsibility and the last trends in giving services through innovation.

Applied Marketing Research in the Digital Era 
In this course the students will learn the key principles of how to design and plan marketing research, as well as relevant research designs for B2B and B2C sectors, data transformation and analysis, and new trends in marketing research.

Strategic Consumer Insights
Perception, memory, motivation and personality and their marketing applications in the contexts of product awareness, product recall, and product attitude formation. Decision-making models and influence techniques and marketing applications in the context of product choice and Brand loyalty

UNIVERSITAT DE VIC (UVIC) BUSINESS, DESIGN AND INNOVATION COURSES, in English —SPRING

Design Thinking
The aim is to understand the dynamics of product development and innovation. "Design thinking" is presented as a useful methodology for designing innovative products. The design thinking process is user-centred and prototype-driven. As a participant in design thinking, you will be part of a small multidisciplinary team and work through a hands-on innovation challenge from start to finish. You will walk away from the course with a strong understanding of the key tenets of design thinking and be able to execute them within your organization.

Start-up Creation
This course is aimed at understanding the entrepreneurship processes and operations. Starting a company requires multidisciplinary skills on business management. In this course students will be exposed to both the fundamentals of business, and the practical aspects of identifying and evaluating business ideas and moving them forward. The contents will be delivered combining multiple methodologies like case based learning, project based learning, invited speakers and problem based learning.

Marketing and Fashion
Barcelona is without doubt one of the most active cities in Europe today and is an ideal setting for the fashion industry: international competitiveness, marketing trends, consumer behavior and cool hunting. The designers of the future will need to understand and create for the contemporary fashion system and its industry using marketing tools appropriately. In order to develop a marketing and communication plan for the fashion industry, students will combine technical and theoretical knowledge of marketing with creative development and cultural knowledge.

Brand Design
This course approaches the topic of brand design by understanding the brand's public image as the final result of a long process. That process involves different actors and functions, and depends on the context, the brand size and the desired positioning. There are many aspects to be taken into account and having a good idea is not enough. You also need to reinforce your individual and teamwork skills to gather information appropriately, act responsibly, plan strategically and think critically.

Digital Business
To the traditional focus on Promotion and Place P’s in the conventional Marketing Mix we add consideration to another two P’s, Product and Price, in order to have the whole picture of the new Digital Business Marketing Mix. We also focus on other management areas equally affected by the new digital paradigm, as is the case of IT and organizational issues. In all cases, we look not just at transformations that have already taken place but also at those changes still to come with the potential of becoming key disruptions in the way businesses have been managed for decades. Two sessions are dedicated exclusively to knowing about and understanding disruptions produced by the new digital paradigm in every industry, in order to discover potential new markets and business opportunities.

Leadership, Business and Society 
A practical course on management and leadership skills. The aim of the course is to familiarize students with practical issues within the world of business, looking at the role of leaders and managers within a company and examining themes related to management, leadership, efficiency, organization, communication and ethics. During the course students will be required to work on their personal skills in order to develop both a personal and a group project.

Luxury Marketing
Luxury is one of the fastest growing sectors around the world. Luxury does not suffer crises and in fact during crises the sales of this kind of product tend to increase in quality and quantity. But if you want to be involved in this sector you need to understand how it works and why sometimes it doesn’t. Luxury has its own operating protocols, purchasing motives, distribution channels, brands, advertising campaigns and reasons for rejection, which you need to know about. Here psychological and social factors are decisive. A good marketing manager needs to follow certain guidelines to understand the luxury market and consumers.

Retail Management
The objective of this course is to enrich learners’ understanding of retailing. To survive and prosper in the retail jungle, retailers must build a path based on well-developed strategic plans and use state-of-the-art information and distribution systems to implement them. Students will observe well established strategic retail frameworks and learn about relevant research encompassing various aspects of retailing. A practical perspective is adopted wherein learners are encouraged to apply concepts and perspectives learned on the course.

Universal Design
The course will describe the best UD examples and practices around the world in the fields of urban planning, transport, consumer products, tourism and services.During the course several design and assessment methods will be described by means of practical examples.

Scholarships

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Scholarships & Grants

Last year, we awarded more than 1,000 scholarships per term for a total of $5 million, helping more students get on planes and live their dreams in faraway places than any other organization.

Students who apply to this program are eligible for the following scholarships and grants:

  • Ping Scholarships for Academic Excellence
  • Global Access Initiative (GAIN) Grants
  • CIEE Gilman Go Global Grant

To be considered, submit the CIEE Scholarships & Grants application within your CIEE program application. Learn more at the Scholarships & Grants section of our website.

See more scholarship info

Dates, Deadlines & Fees

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Dates, Deadlines & Fees

You get more for every dollar when you study abroad with CIEE, because our high-quality programs include everything from excursions to insurance. There are no hidden charges, and no disappointing surprises when you arrive.

YOUR FEE INCLUDES:

  • Tuition
  • Housing
  • Advising before you depart to set goals and answer questions
  • Optional on-site airport meet-and-greet
  • Two-day orientation – an introduction to Spanish culture, your academic program, and the city, plus practical information about living in your host city
  • Full-time program leadership and support in your host city
  • Field trips and cultural activities
  • Overnight excursions
  • Insurance and other travel benefits, with CIEE iNext

To help you budget, keep in mind that students are responsible for the cost of international airfare, local transportation, books and supplies, visas, and personal expenses. In addition, ask your college or university study abroad advisor if your school charges additional fees for study abroad.

No Hidden Fees

Program

Fall 2018 15 weeks Academic year 2018-2019 32 weeks Spring 2019 14 weeks

Application Due

Oct 1, 2018

Start Date

Sep 5, 2018 Sep 5, 2018 Jan 3, 2019

End Date

Dec 20, 2018 Apr 14, 2019 Apr 14, 2019

Fees & Housing

$18,850
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Program Fees

CIEE offers the most student support of any provider in its program fee, including an airport greeting, full-time leadership and support, orientation, cultural activities, local excursions, pre-departure advising, and CIEE iNext travel insurance with benefits.

Participation Confirmation = $300 *

Educational Costs = $14,183 **

Housing = $4,200 ***

Insurance = $167

Total Fees = $18,850

Estimated Costs

Students are responsible and manage costs related to travel, meals, books, and personal expenses. Below are estimates for consideration.

Meals not included in program fee = $2,600

International Airfare = $1,250 ††

Local Transportation = $400

Books & Supplies = $300

Visa Fees = $160

Potential travel to consulate for visa = $500

Personal expenses = $2,800

Total Estimated Costs = $8,010

Financial Aid

CIEE offers the most grants and scholarships of any study abroad organization, including $5 million/year in travel grants, merit-based scholarships, MSI grants, Gilman matching grants, and Pell matching grants.

See Scholarships

This breakdown has been prepared from the program budget for the purpose of calculating eligibility for financial aid. During the course of program operations, actual figures may vary. It should not, therefore, be used as a basis for calculation of refunds. CIEE reserves the right to adjust fees at any time.

Students required to study on CIEE programs through a School of Record will be charged a $500 administrative fee in addition to the Program Fees listed.

* non-refundable

** direct cost of education charged uniformly to all students

*** homestay includes two meals daily; no meals are included for students in the Residencia option

for students in residencia; homestay students should budget $1,150 per semester for meals not included in fees

†† round-trip based on U.S. East Coast departure

$36,385
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Program Fees

CIEE offers the most student support of any provider in its program fee, including an airport greeting, full-time leadership and support, orientation, cultural activities, local excursions, pre-departure advising, and CIEE iNext travel insurance with benefits.

Participation Confirmation = $300 *

Educational Costs = $27,518 **

Housing = $8,400 ***

Insurance = $167

Total Fees = $36,385

Estimated Costs

Students are responsible and manage costs related to travel, meals, books, and personal expenses. Below are estimates for consideration.

Meals not included in program fee = $5,200

International Airfare = $1,250 ††

Local Transportation = $800

Books & Supplies = $600

Visa Fees = $160

Potential travel to consulate for visa = $500

Personal expenses = $5,600

Expenses during break = $600

Total Estimated Costs = $14,710

Financial Aid

CIEE offers the most grants and scholarships of any study abroad organization, including $5 million/year in travel grants, merit-based scholarships, MSI grants, Gilman matching grants, and Pell matching grants.

See Scholarships

This breakdown has been prepared from the program budget for the purpose of calculating eligibility for financial aid. During the course of program operations, actual figures may vary. It should not, therefore, be used as a basis for calculation of refunds. CIEE reserves the right to adjust fees at any time.

Students required to study on CIEE programs through a School of Record will be charged a $500 administrative fee in addition to the Program Fees listed.

* non-refundable

** direct cost of education charged uniformly to all students

*** homestay includes two meals daily; no meals are included for students in the Residencia option

for students in residencia; homestay students should budget $1,150 per semester for meals not included in fees

†† round-trip based on U.S. East Coast departure

$19,450
Click to Close

Program Fees

CIEE offers the most student support of any provider in its program fee, including an airport greeting, full-time leadership and support, orientation, cultural activities, local excursions, pre-departure advising, and CIEE iNext travel insurance with benefits.

Participation Confirmation = $300 *

Educational Costs = $14,783 **

Housing = $4,200 ***

Insurance = $167

Total Fees = $19,450

Estimated Costs

Students are responsible and manage costs related to travel, meals, books, and personal expenses. Below are estimates for consideration.

Meals not included in program fee = $2,600

International Airfare = $1,250

Local Transportation = $400

Books & Supplies = $300

Visa Fees = $160

Potential travel to consulate for visa = $500

Personal expenses = $2,800

Total Estimated Costs = $8,010

Financial Aid

CIEE offers the most grants and scholarships of any study abroad organization, including $5 million/year in travel grants, merit-based scholarships, MSI grants, Gilman matching grants, and Pell matching grants.

See Scholarships

This breakdown has been prepared from the program budget for the purpose of calculating eligibility for financial aid. During the course of program operations, actual figures may vary. It should not, therefore, be used as a basis for calculation of refunds. CIEE reserves the right to adjust fees at any time.

Students required to study on CIEE programs through a School of Record will be charged a $500 administrative fee in addition to the Program Fees listed.

* non-refundable

** direct cost of education charged uniformly to all students

*** homestay includes two meals daily; no meals are included for students in the Residencia option

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Here's what you need to do to take the next steps:
  • 1

    START AN APPLICATION
    You're one step closer to an amazing study abroad experience! 

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  • 2

    CONNECT WITH YOUR CAMPUS STUDY ABROAD OFFICE 
    Share your plans and confirm you're on track to meet all required steps to go abroad. 

  • 3

    Contact an Advisor

    Send us an email if you still have questions or need information about applying to this program.