paris, milan, madrid
Paris, France Milan, Italy Madrid, Spain

Fashion Marketing in Europe

Program Full

Business

Dates

-

3 weeks

Costs

$8,750

Extended Deadline

Enroll Now

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Program Overview
Catwalk across Europe to discover fashion marketing on the global stage!

Start behind the scenes in Paris, delving into the origins of the fashion industry. Travel to Milan for a closer look at haute couture. Then, complete your journey in Madrid, exploring fast-fashion and its impact on daily life. For your final project, develop your own marketing plan for a product or brand alongside other Global Navigators and pitch it to a panel of experts! 

This fast-paced program offers you access to local designers and fashion entrepreneurs working in one of the most creative, and profitable, industries on the planet. Learn how companies identify their customers, use storytelling to promote their products, and gather data to make business decisions. Investigate emerging sustainable fashion trends and second-hand store merchandising.

While immersing yourself in these stylish cities, tour famous landmarks and taste local flavors. Take notes on unique street styles as you stroll Paris’ Champs-Élysées, Milan’s Galleria Vittorio Emanuele II, and Madrid’s Gran Via. On your adventure, you’ll encounter diverse cultures, beautiful languages, and delicious cuisine while gaining a fresh perspective on the fashion industry.

Academic Merit Only Scholarship

Only the Global Navigator Academic Merit Only scholarship is available for this multi-destination program. The Academic Merit + Need scholarship is NOT available. If you want to apply for an Academic Merit + Need scholarship, check out our single destination Business programs or the Fashion Design & French Culture in Paris program if you're interested in Arts & Culture.

The Take-Aways

Real-world Experience

Sharpen your business savvy while exploring fashion marketing in three European fashion capitals. Come home ready to take the next steps to market your fashion ideas.

Credentials For Your Future

Topics for your college essays, experience to inform your future career, and a fashion marketing plan showing off your new marketing skills.

Life Skills And New Friendships

Return with greater self-confidence, independence, and improved communication skills. Enjoy a broader worldview and diverse friendships from across the U.S.

45

HOURS OF EXPERT INSTRUCTION

3

Weeks Pursuing Your Passion

1

Life-Changing Experience

The Destination
  • Students in Madrid, Spain
  • Milan, Italy
  • Montmartre in Paris, France

The Destination

Welcome to Paris, Milan, and Madrid, known for their styles, trendsetting ways, and top-tier fashion events.

Paris and Milan are as famous for their iconic landmarks, Eiffel Tower and Duomo Cathedral, as for leading the global fashion scene. Paris Fashion Week, one of the world’s most prestigious fashion events, takes place twice a year. Milan hosts an impressive Fashion Week twice a year, too, featuring dozens of shows at historic venues. Paris boasts legends like Coco Chanel, Christian Dior, and Yves Saint Laurent while Milan is home to renowned fashion houses like Prada, Valentino, and Dolce & Gabbana.

Madrid, known for fine art museums and soccer, has quickly risen in the fashion world, joining the ranks of Paris and Milan. Here, young fashion designers like Arturo Obegero and Palomo Spain are highly sought-after. Madrid also hosts its own biannual Fashion Week, featuring both international and local talents. 

As you soak up the lively scenes of all three cities, find inspiration in the variety of looks, colors, traditions, and styles. Don’t forget to Indulge in exquisite food, from classic pastries in Paris to authentic risotto in Milan and tasty tapas in Madrid.

Daily Life

Daily Life

Monday–Friday  

Each day offers a balance between interactive instruction and cultural activities with time on your own, too. Morning classes and afternoon activities may swap places. 

  • Breakfast at the hostel/hotel or out in the community 
  • Experiential learning with expert instructors 
  • Lunch with your fellow Global Navigators 
  • Out and about for a cultural activity or workshop 
  • Dinner at the hostel/hotel or out in the community  

Weekends  

  • Day excursions to top sites 
  • Quality time with friends 

Housing

Hostel/hotel, shared rooms with other Global Navigators

24/7 Support

1 Program Leader for every 12 students and support from local staff

Program Blogs

Memorias Madrileñas

By Nicoletta Feldman

A note from the PL: As we say goodbye to Madrid, this week's blog post is a guest post from my student, Kingsley, who wrote about his experience in Spain... keep reading

Gymkhana fun!

By Nicoletta Feldman

Can you believe that there are only two full days left of program? The last week certainly snuck up on us, but our Global Navigators are making the most of... keep reading

From CIEE

Scavenging Madrid

By Clare Duckworth at CIEE

As session two comes to a close and the students are feeling confident about their Spanish-speaking abilities and navigation skills, we sent them out on a scavenger hunt (Gymkhana) throughout... keep reading

Activities

Sample Activities

Girl in Paris

Just imagine all the fun you’ll have!

  • Create your own French, Italian, or Spanish dishes in a cooking class with the help of a local chef. Taste your creations! 
  • Visit the Galerie Dior on Paris’ famous Avenue Montaigne for an immersive look into the iconic designer’s history of work. 
  • Immerse yourself in the stylish streets of the quadrilatero della moda, Milan’s Fashion District, on a guided fashion walking tour. 
  • Experience Madrid’s vibrant urban art scene, with its graffiti, wall murals, and street performances—which all help to inspire the street fashion looks of madrileños
  • Step inside fast-fashion brand Zara's new flagship store, the biggest one in the world, located in Madrid's financial center.

Please note activities are based on past programs and subject to change at CIEE's discretion to adapt to local circumstances and participant feedback. Our goal when arranging activities is always to enhance your experience. 

Dates & Fees

Dates & Fees

Eligibility  

  • Participants must be 14 years old and above.
  • Program open to all current high school students: Freshmen, Sophomores, Juniors, and Seniors.   
  • For Scholarship Eligibility Requirements, Please Check Our Scholarship Page

For more information, refer to the detailed Program Essential Eligibility Criteria

Application Fee 

$25 

Program scholarships and tuition include iNext Travel Insurance, but do not cover the cost of flights. Find additional details about what’s included with your tuition.   

More Questions? Find answers, get application support, sign up for virtual presentations, or contact us

Program

Application Due

Start Date

End Date

Costs

Program Summer Sessions I, II and III 2024 3 weeks Start Date End Date Costs $8,750

What's Included

Interactive Classes

Housing

3 Meals/Day

(Dietary Needs Accommodated)

All Ground Transportation

(Once In-country)

Optional Flight Chaperone

(Flight Cost Not Included)

Pre-departure Advice and Orientation

Access to Local Phone and WIFI

All Cultural Activities and Excursions

Comprehensive Medical and Travel Protection

24/7 Emergency On-site Support

Our Staff

Our Staff

Delphine Mauny

Center Director

A born-and-bred Parisian, Delphine has extensive experience in international education, having worked with American high school students, college students, and adults traveling to France.

Stephen Marth

Center Director

Stephen joins CIEE with over a decade of experience in the study abroad field in Italy. He has lived and worked in Bologna and Rome, where he served first as...

Eero Jesurun

CENTER DIRECTOR

Eero Jesurun, Ph.D. completed his B.S. and M.A degrees from Georgetown University's School of Foreign Service. Eero studied at the Universidad Carlos III de Madrid where he obtained a Ph.D...

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