About Palma de Mallorca
Palma de Mallorca is the capital of the Balearic Islands. Founded by the Romans in 123 BC, the city has inspired musicians, artists, and writers for centuries. Mallorca is an island marked with contrasts, from tiny traditional shops with Modernist facades to small villages with stone houses in the middle of the mountains, from long sandy beaches and dramatic coves to the urban and multicultural city of Palma. Mallorca enjoys a mild climate, a beautiful landscape, urban life, and traditional culture.
Mallorca and Tourism
Mallorca is the number one tourist destination in Europe, with 12,000,000 visitors annually and 81 percent of its local gross national product tied to tourism. Some of Europe’s major tourism enterprises, such as Sol Meliá, Iberostar, Viajes Iberia, Air Europa, Air Berlin, and Barceló have their headquarters in Palma. During the height of the tourist season, the international airport becomes one of the busiest in Europe.
A tourist destination for nearly 100 years, Mallorca experienced rapid tourist growth beginning in the 1950s, with the island being transformed from one of the poorest regions in Spain to one of the wealthiest. Mallorca is seeking new ways to protect its treasures by promoting upscale tourism, eco-tourism, and cycle tourism, declaring areas like Cabrera Island as a natural park and protecting unspoiled beaches.
The fact that the island economy depends mainly upon tourism has resulted in a stronger emphasis on such academic and research areas as tourism studies, business, economics, and environmental sustainability. The Universitat de les Illes Balears School of Business offers a unique and extensive program in tourism studies, focusing on business and sociological perspectives. UIB also has a Hospitality School, which offers courses related to tourism and a four-year degree in hotel management. UIB students become specialists in the areas of hospitality and management at the national and international level.