London participants worked with a lead designer at Moving Brands to focus on consumer needs and begin prototyping. Moving Brands is an independent, global creative and innovation partner that works with the world's most interesting businesses – from startups to Fortune 500 companies. Here we worked with one of the Lead Designers, Toby, to flesh out our ideas and begin creating low fidelity prototypes. The students were challenged to really think of the user and create products and services that were relevant and spoke well to consumer needs. Toby spent a total of 3 hours giving us industry insights and guiding us through a tough but exciting process.