Forty high school students from the Baltics got a crash course in international entrepreneurship in Portland, Maine, this summer. As part CIEE’s Global Entrepreneurship program, these students pitched ideas to boost ticket sales for local Double-A affiliate baseball team, the Portland Sea Dogs. The winning concept: a social media plan with an ad campaign on Snapchat.
“About 77 percent of students said they use Snapchat daily. And, when we asked, about 70 percent said they would like to receive promotions on Snapchat from brands they like,” said Justas Jasevicius, a rising high school senior from Lithuania who was part of the winning team.
Other ideas were all-you-can-eat seats and deluxe ticket packages that might include exclusive events.
Read more in the Bangor Daily News.