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CIEE Study Center Syllabi
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Course Syllabus / CIEE Study Center, Seville, Spain
International Business Culture
Language of Instruction: English
This class is designed for Business and Communication majors with an interest in working in an international setting. The goal of the class is to provide an introduction to the primary concepts of management in an international and intercultural perspective. Through lectures, classes at locations relevant to the coursework, reading, and active student participation, students will learn the importance of taking cultural aspects into account when making important managerial decisions. Throughout the class, students will understand the importance of how one´s own cultural perspective affects perceptions and reality in the world of international business. Special emphasis will be placed on different cultural theories, protocol, ethics and international negotiations. Prerequisites: none, but course is designed for students majoring/minoring in business or a related discipline. Recommended credit: 3. Contact hours: 45.
1.- International Business Culture. Definition. Relationship with strategy
2.- Goals of the internationalization process
3.- Reasons for the increase in international trade.
4.- Differences in national/international negotiations.
5.- Profile of the International Negotiator.
1.- The nation as geographical environment for developing cultures.
2.- Group affiliations and influence in the international Business culture.
3.- Culture dimensions in negotiations (Hofstede).
4.- Trompenaars culture dimensions.
5.- Culture metaphores. (Ganon)
1.- Culture elements.
2.- Identification of cultures of high/low context.
3.- Verbal Communications.
4.- Importance of the non-verbal Communications.
5. Differences by geographical regions.
Ethics in International Business Negotiations.
1.- Ethics: Universalisms and relativisms.
2.- Ethical conflicts.
3.- Ethic Intercultural conflict resolutions.
4.- Convergence and divergence
1.- Importance and differences on protocol in each geographical area.
2.- Analysis of some key elements of protocol: Name, titles, presentations and introductions, business cards, table manners, tips, colours and shapes, gifts, etc.
1.- Phases of the Negotiation Process.
2.- Peculiarities in different geographical regions.
Negotiation Styles in different geographical areas.
1.- Strategies for different cultures: policentrism, etnocentrism, geocentrism.
2.- Use of time in personal/professional relationships
3.- Communications patters, agreements and decision making processes.
4. -Differences by geographical areas: Spain and Europe; Morocco and Arab world/Africa.
Adler, Nancy J. (2002). International Dimensions of Organizational Behavior. Canada: South-Western Thomson Learning pp. 16-35, and pp.81-93.
Bartlett, Christopher A. and J. O'Connell (1998). Lincoln Electric:Venturing Abroad. Harvard Business School, April: 9-398-095.
Cheng, Cliff (1996). A comparison of the modernistic Toyota model of greenfield start-ups with a premodern Chinese family business transplanted to the USA. Journal of Organizational Change Management, 9 (3):18-30.
Collins, James and Jerry I. Porras (1997). Cult-Like Cultures. In Built to Last: Successful Habits of Visionary Companies: pp. 115-139. New York: Harper Business.
D’Andrea, G. and D. Arnold (2003). Zara. Harvard Business School, March: 9-503-550.
Frederick W.R. and de la Fuente Rodriguez A (1994). A Spanish Acquisition in Eastern Germany: Culture Shock. Journal of Management Development, 13 (2): 42-48.
Ghemawat, Pankaj (2003). The Forgotten Strategy. Harvard Business Review, Nov., 81 (11): 76-84.
Graham John L. and Lam, Mark L. (2003). The Chinese Negotiation. Harvard Business Review, October 2003: pp. 1-9.
Hofstede, Geert (1993). Cultural Constraints in Management Theories. Academy of Management Executive, 7(1): pp. 81-94.
Holden, Nigel J. (2002) Cross-Cultural Management: A Knowledge Management Perspective. London: Prentice Hall, pp. 159-181.
Jacob, Nina (2003). Intercultural Management. London and Sterling VA: Kogan Page Ltd, pp. 107-117.
Kou, Julia and Spar, Debora (1994). Being There: Sony Corporation and Columbia Pictures. Harvard Business School: 9-795-025.
Loveman, Gary, and Schlesinger, Leonard A. and Anthony, Robert T (1993). Euro Disney: The First 100 Days. Harvard Business School: 9-693-013.
Peterson, Brooks (2004). Cultural Intelligence. Yarmouth, ME p. 33.
Porter, Michael (1990). The Competitive Advantage of Nations. Harvard Business Review. March-April: 73-93.
Roger, M, and Grol, P. and Schoch, C (1998). IKEA: Culture as Competitive Advantage. CPA, Paris Chamber of Commerce.
Schneider, Susan and Jean-Louis Barsoux (2002). Managing Across Cultures. Second Edition. London: Prentice Hall.
Spar, Deborah (1999). Toys "R" Us Japan. Harvard Business School, February:
Spar, Deborah (2002). Hitting the Wall: Nike and International Labor Practices. Harvard
Business School: 9-700-047.
Storti, Craign (1994).. Cross-Cultural Dialogues: 74 Brief Encounters with Cultural
Difference, Yarmouth, Maine: Intercultural Press. (in class analysis of dialogues).
Trompenaars, Fons, and Hampden-Turner, Charles(1998). Riding the Waves of Culture:
Understanding Cultural Diversity in Business, 2d ed., New York: McGraw-Hill
Wattley-Ames, Helen (1999). Spain is Different 2nd ed., Yarmouth, ME: Intercultural
Press, pp. 83-107.
Wesley, David T.A., and Athanassiou, Nicholas and Lane, Henry W., and McNett, Jeanne
M. (2002). Blue Ridge Spain. Richard Ivey School of Business: Ref. 9B02M003
Specific Bibliography on Morocco/Northern Africa
Cohen, Shana & Larabi Jaidi. (2006) Morocco Globalization and its Consequences,
Taylor and Francis Group, LLC.
York, Jillian York (2006), Morocco: A Quick Guide to customs and etiquette,
Elashmawi, Farid. (2001) Competing Globally, Mastering Multicultural Management and
Negotiation, MA: Butterworth Heinemann Publications.
Wallace, V. Schmidt, Roger, Connaway, Susan S. Easton, William J. Wardrope. (2007)
Communicating Globally: Intercultural Communication and International Business, California: Sage Publications, Inc.
Jackson, Terence. (2004) Management and change in Africa: A cross cultural perspective,
Abbas, Ali. (2009) Business and management Environment in Saudi Arabia: challenges and opportunities for multinational corporations. NY: Routledge.
Silverthorne, Colin P. (2005) Organizational Psychology in Cross-cultural Perspective.
NY: New York University Press.
Ugwuegbu, Denis C. (July 30, 2001) The Psychology of Management in African Organizations, Westport, CT: Praeger.
Barrett, Mary, Marilyn J. Davidson. (2006) Gender and Communication at Work. Burlington, VT: Ashgate Publishing Company.
Jackson, Terence. Ed. (2004) Management and Change in Africa: A Cross Cultural
Perspective. NY: Routledge.
Hutchings, Kate, Kavoos Mohannak. Eds. (2007) Knowledge Management in Developing Economies: A Cross-cultural and Institutional Approach. Massachusetts: Edward Elgar Publishing, Inc.