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Study Abroad in Barcelona
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Program Overview

Program Overview

In an increasingly globalized economy, international experience and understanding of foreign markets and practices is essential. Advance your Spanish language skills while pursuing a degree in business in the dynamic capital of Catalonia. You’ll explore issues related to business within the context of Spain and the European Union in classes with local students, taught in English or in Spanish. Whether you’re a beginner or an advanced-level Spanish student, studying abroad in Barcelona offers you challenging coursework, homestays, company visits, internship opportunities, and a variety of cultural excursions and activities that give you insight into international business.

Study abroad in Barcelona and you'll:

  • Begin or continue to build your Spanish language skills
  • Take courses with local and international students at reputable business schools and programs
  • Travel throughout the region of Catalonia through many three one-day trips, and enjoy a weekend trip to another major Spanish city such as Madrid or Seville through CIEE planned cultural activities
  • Explore the city with CIEE Guardian Angels, local students who help you get oriented and make the city feel like home
  • Gain credit and real work experience through an internship
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Scholarships & Grants

Scholarships & Grants

We want as many students as possible to benefit from studying abroad. That’s why CIEE awards more than $5 million every year – more than any other international educational organization – to make study abroad affordable.

Applicants to this program are eligible for the following scholarships and grants:

  • Ping Scholarships for Academic Excellence
  • Ping Scholarships for Academic Excellence

    For students with a GPA or 3.8 or higher who excel in academic pursuits devoted to socially important areas of study. $2,500 per student.

  • Global Access Initiative (GAIN) Grants
  • Global Access Initiative (GAIN) Grants

    For students who demonstrate financial need, CIEE provides direct support for travel.

    Awards: Up to $2,000 per student

To be considered, simply check the “Scholarships and Grants” box on your program application.
Apply now

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The CIEE Difference

The CIEE Difference

Coursework

In addition to Spanish language and area studies courses, you’ll choose from a variety of business-specific electives in international expansion, management, marketing, sustainability, consumer behavior, entrepreneurship, business innovations, leadership, start-ups, finance, and economics. Courses are offered at ESCI in English and Spanish (courses for foreigners and direct enrollment courses) and in English at Universitat de Vic’s Business, Design and Innovation program (courses for foreigners).

Internship

Students have the opportunity complement their study abroad courses by participating in the internship program. Help interview and choose candidates at BrainMatch, a head hunting company. Work closely with accountants at Audiconsultores to offer audit, tax, actuarial, corporate finance, and other services.

An internship in Spanish or in English allows you the opportunity to have practical work experience in a company within a variety of industry sectors. You will also help children with their homework after school one day a week, assist children with special needs during break time or basketball training, run kids’ activities at the zoo in Barcelona on the weekend, or collect food to help people in need.

study abroad in spain

Excursions

The academic program is supplemented with required field trips and excursions. Other cultural activities include those designed to bring American and Spanish students together, such as conversation exchanges with Spanish students.

Enjoy a variety of corporate site visits; field trips to art and history museums, monuments, and landmarks; and guided tours of Barcelona. You’ll also go on three one-day trips throughout Catalonia and one extended weekend excursion to another Spanish city, such as Madrid or Seville, that will include business- and cultural-based guided tours and activities.

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Dates, Deadlines & Fees

Dates, Deadlines & Fees

We want to make sure you get the most out of your experience when you study abroad with CIEE, which is why we offer the most inclusions in our fees.

The program fee includes:

  • Tuition and housing
  • Pre-departure advising and optional on-site airport meet and greet
  • Full-time program leadership and support
  • Field trips and cultural activities
  • CIEE iNext travel card which provides insurance and other travel benefits
Please note, program dates are subject to change. Please contact your CIEE Study Abroad Advisor before purchasing airfare. Click the button to view more detailed information about dates and fees as well as estimated additional costs. Please talk with your University Study Abroad Advisor about additional fees that may be charged by your home institution when participating in a program abroad.
Program
Application Due
Start Date
End Date
Costs
Fall 2016 (15 wks)
04/15/2016
09/07/2016
12/21/2016
$18,450

Program Date Notes

Program Fees

In addition to the items outlined below, the CIEE program fee includes an optional on-site airport meet and greet, full-time leadership and support, orientation, cultural activities, local excursions, pre-departure advising, and a CIEE iNext travel card which provides insurance and other travel benefits.
Participation Confirmation *
$300
Educational Costs **
$13,832
Housing ***
$4,200
Insurance
$118

This breakdown has been prepared from the program budget for the purpose of calculating eligibility for financial aid. During the course of program operations, actual figures may vary. It should not, therefore, be used as a basis for calculation of refunds. CIEE reserves the right to adjust fees at any time.

Students required to study on CIEE programs through a School of Record will be charged a $500 administrative fee in addition to the Program Fees listed.

* non-refundable

** direct cost of education charged uniformly to all students

*** homestay includes two meals daily; no meals are included for students in the Residencia option

Estimated Additional Costs

Meals not included in program fee *
$2,600
International Airfare **
$1,250
Local Transportation
$400
Books & Supplies
$300
Visa Fees
$160
Potential travel to consulate for visa
$500
Personal expenses
$2,800

The estimated additional costs indicated are intended to assist students and parents in budgeting for those additional living and discretionary expenses not included in the program fee. Actual expenses will vary according to student interests and spending habits.

* for students in residencia; homestay students should budget $1,150 per semester for meals not included in fees

** round-trip based on U.S. East Coast departure

More Information
Spring 2017 (16 wks)
10/01/2016
01/03/2017
04/26/2017
$18,850

Program Date Notes

Program Fees

In addition to the items outlined below, the CIEE program fee includes an optional on-site airport meet and greet, full-time leadership and support, orientation, cultural activities, local excursions, pre-departure advising, and a CIEE iNext travel card which provides insurance and other travel benefits.
Participation Confirmation *
$300
Educational Costs **
$14,183
Housing ***
$4,200
Insurance
$167

This breakdown has been prepared from the program budget for the purpose of calculating eligibility for financial aid. During the course of program operations, actual figures may vary. It should not, therefore, be used as a basis for calculation of refunds. CIEE reserves the right to adjust fees at any time.

Students required to study on CIEE programs through a School of Record will be charged a $500 administrative fee in addition to the Program Fees listed.

* non-refundable

** direct cost of education charged uniformly to all students

*** homestay includes two meals daily; no meals are included for students in the Residencia option

Estimated Additional Costs

Meals not included in program fee *
$2,600
International Airfare **
$1,250
Local Transportation
$400
Books & Supplies
$300
Visa Fees
$160
Potential travel to consulate for visa
$500
Personal expenses
$2,800

The estimated additional costs indicated are intended to assist students and parents in budgeting for those additional living and discretionary expenses not included in the program fee. Actual expenses will vary according to student interests and spending habits.

* for students in residencia; homestay students should budget $1,150 per semester for meals not included in fees

** round-trip based on U.S. East Coast departure

More Information
Academic year 2016-2017 (33 wks)
04/15/2016
09/07/2016
04/26/2017
$35,100

Program Date Notes

Program Fees

In addition to the items outlined below, the CIEE program fee includes an optional on-site airport meet and greet, full-time leadership and support, orientation, cultural activities, local excursions, pre-departure advising, and a CIEE iNext travel card which provides insurance and other travel benefits.
Participation Confirmation *
$300
Educational Costs **
$26,282
Housing ***
$8,400
Insurance
$118

This breakdown has been prepared from the program budget for the purpose of calculating eligibility for financial aid. During the course of program operations, actual figures may vary. It should not, therefore, be used as a basis for calculation of refunds. CIEE reserves the right to adjust fees at any time.

Students required to study on CIEE programs through a School of Record will be charged a $500 administrative fee in addition to the Program Fees listed.

* non-refundable

** direct cost of education charged uniformly to all students

*** homestay includes two meals daily; no meals are included for students in the Residencia option

Estimated Additional Costs

Meals not included in program fee *
$5,200
International Airfare **
$1,250
Local Transportation
$800
Books & Supplies
$600
Visa Fees
$160
Potential travel to consulate for visa
$500
Personal expenses
$5,600
Expenses during break ***
$600

The estimated additional costs indicated are intended to assist students and parents in budgeting for those additional living and discretionary expenses not included in the program fee. Actual expenses will vary according to student interests and spending habits.

* for students in residencia; homestay students should budget $1,150 per semester for meals not included in fees

** round-trip based on U.S. East Coast departure

*** academic year students who wish to stay onsite are responsible for arranging their housing and meals during the semester break

More Information
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Eligibility
3.0 Overall GPA

Eligibility

  • Overall GPA 3.0
  • 3 semesters of college-level micro- or macroeconomics, accounting, finance, management, marketing, or statistics
  • Junior standing and above
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Recommended Credit

Recommended Credit

Credit for the semester program is 14 - 17 semester/21 - 25.5 quarter hours. Credit for the academic year is 28 - 34 semester/42 - 51 quarter hours.

Contact hours for CIEE language, humanities and business courses are 45 hours and credit is 3 semester/4.5 quarter hours, unless otherwise indicated.

Contact hours for IBP courses held at ESCI for international business students are typically 60-66 contact hours and 6 ECTS / 4 U.S. credits, and direct enrollment classes at UPF/ESCI (with Spanish students) are typically 42 contact hours and 4 ECTS / 3 U.S. credits.

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Program Requirements

Program Requirements

All study abroad students take four or five courses per semester, for a total of 14-17 credits. These courses need to be a combination of CIEE and host institution courses (ESCI or Universitat de Vic’s Business, Design and Innovation program). Students need to choose one host institution (ESCI or Universitat de Vic) and courses from both host institutions can’t be combined.

Students with up to three semesters of college-level Spanish, or the equivalent, are required to take one Spanish language course, one Escola Superior de Comerç Internacional (ESCI) or Universitat de Vic (UVic)’s Business, Design and Innovation program business course (in English), and a second business course at CIEE, ESCI or UVic. For their remaining two electives, students take business or humanities courses.

Students with four or five semesters of college-level Spanish or the equivalent must take one Spanish language course, one culture course in Spanish, two business courses, and one additional elective course. Of thetwo business courses, one must be an ESCI or an UVic course, and one must be taught in Spanish. The remaining elective can be a humanities or business course in English or Spanish.

Students with six or more semesters of college-level Spanish take ALL of their classes in Spanish, including one CIEE language course, one or two CIEE humanities course(s), and two or three business course from ESCI or CIEE (no Universitat de Vic options in Spanish exist).

CIEE reserves the right to place participants in the language course for which the student is best prepared based on the results of online diagnostic testing. All CIEE courses are considered junior or senior level.

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About the City

About The City

There’s no better place to explore and learn than in Barcelona, with its dynamic personality, pleasant climate, and fascinating history. A leading touristic, economic, cultural, and sports center, Barcelona influences commerce, education, entertainment, media, fashion, science, and the arts around the world. The city has a reputation for being edgy while maintaining tradition, having undergone many transformations and now serving as home to eight universities – yes, it’s a college town!

Barcelona is the capital of Catalonia, a region in northeastern Spain with its own distinctive history, culture, and language. Set between mountains and the Mediterranean sea, the city's population is 1.6 million, with a total of 4.5 million in the greater metropolitan area. Walking though the city, one can observe 2,000 years of history – Roman remains, the network of narrow streets in the Old Town, the 19th-century Eixample district with its original examples of modernista architecture – contrasting with the ultramodern showpieces that continue to redesign its skyline.

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Meet The Staff

Meet The Staff

Staff Image

Magda Bernaus

Center Director

Magda Bernaus is the Center Director. Her professional experience is varied and spans the touristic, cultural, and education sectors. She has worked in international education since 1999, and she has been the CIEE Study Center Director since 2012. Her academic area of expertise is medieval architecture, and she has extensive experience designing and teaching art and architectural history courses for both Spanish and North American universities in Spain. She holds a degree in tourism management (Escola de Turisme - Universitat Autònoma de Barcelona), a degree in art history (Universitat de Barcelona), and a Ph.D. in art history (Universitat de Barcelona).

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Few cities in the world offer modern art, architecture, and design lovers as engaging a combination of assets as Barcelona. Like an artist’s muse—“the great enchantress,” as art critic R. Hughes calls it—Barcelona has provided inspiration to many, from Catalan-born architect Antoni Gaudí, to Andalusian painter Pablo Picasso or Valencian designer Javier Mariscal. Their work, like that of so many others, is inextricably linked to Barcelona.

Barcelona’s welcoming and, as a consequence, cosmopolitan character doesn’t end there. In the last 20 years, the city has experienced a radical change in many aspects, and some of the most renowned international artists and architects—Roy Lichtenstein, Norman Foster, Frank Gehry, and Jean Nouvel—have played a leading role in the reshaping of the city’s image. They have all left an unmistakable trace in the city. I am sure this is exactly the kind of lasting imprint Barcelona will leave on you.

— Magdalena Bernaus, Center Director

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Where You'll Study

Where You'll Study

The Escola Superior de Comerç Internacional (ESCI) was created in 1993 by the Catalan government and the Universitat Pompeu Fabra (UPF), and offers a four-year B.A. in international business and marketing. Its modern facilities and central location provide an optimal learning environment. ESCI is home to 500 Spanish students and prides itself on individualized learning through the case method and other group-oriented activities. ESCI courses are taught by ESCI and UPF faculty and business practitioners.

The Universitat Pompeu Fabra was created in 1990. It offers degrees in law, economics, business, social sciences, communications, humanities, and technology. Features include its highly dedicated teaching staff, small class size, focus on technology, and international outlook. The University has buildings located throughout Barcelona, including near the Ramblas, Olympic Village, and port.

The University of Vic - Central University of Catalonia (UVic-UCC) is an independent state-supported educational institution. UVic has a strong commitment to the economic and social development of the surrounding region of Barcelona and Catalonia through teaching, research and knowledge transfer, imbued with a distinctive international vocation. While the main campus of the University of Vic – Central University of Catalonia is in the city of Vic (around 60 km away from Barcelona), this institution has an office and a school in Barcelona too, where design and business courses and programs are offered.

The CIEE Study Center in Barcelona, Spain, is located in two adjoining historic buildings on Passatge Permanyer, near Passeig de Gràcia and Plaza Catalunya, Barcelona’s main square. This historic passageway provides a quiet haven in the city center and houses CIEE classrooms, a computer lab, and student lounges.

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Housing & Meals

Housing & Meals

Study abroad students can choose to live in either Spanish homestays (there is an option to live in a homestay along with another CIEE student in individual rooms), in a student residencia (residence hall) with other Spanish and international students in individual rooms sharing kitchen, or in a shared apartment typically in double or single rooms.

Students living in a homestay will have breakfast and dinner provided at home, while lunch is at the students’ expense. Kitchen space is allowed to students should they wish to make lunch to bring to campus. Students in homestays will have their laundry done for them once a week. Meals and laundry are not included in the student residencia or shared apartment option, but students share fully equipped kitchens where they can prepare their own meals, and laundry facilities are available. All homestays, residencias and shared apartments are located in the city of Barcelona and within 30 minutes, by public transportation, of the CIEE Study Center.

As slots in residencies and shared apartments may be limited, students who are not assigned the housing option of their choice are notified by the resident staff prior to arriving in Barcelona.

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Orientations

Orientations

You'll begin your study abroad experience in Barcelona even before leaving home by participating in a CIEE online pre-departure orientation. The resident director meets with students online and shares information about the program and site, highlighting issues that alumni have said are important, and giving you time to ask questions. The online orientation allows you to connect with others in the group, reflect on what you want to get out of the program, and learn what others in the group would like to accomplish. CIEE’s aim for the pre-departure orientation is simple: to help you understand more about the program and identify your goals.

A two-day orientation session conducted at the beginning of the study abroad program introduces you to the country, culture, and the academic program, as well as provides practical information on living in Spain and Barcelona in particular. Themes such as the Spanish university system, an introduction to Catalonia, health and safety, banking, and cultural adaptation are covered. Orientation also includes structured cultural activities, guided tours and time with your Guardian Angel, a local student guide. A language placement exam is conducted during orientation, and you are placed in the appropriate language courses based on the results. Ongoing support is provided by center staff on an individual and group basis throughout the program.

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Internet

Internet

You are encouraged to bring a wireless-enabled laptop. You'll have wireless Internet access in your homestay or student residencias, as well as at CIEE, Escola Superior de Comerç Internacional (ESCI), and Universitat de Vic (UVic). In addition, you will be able to use the computer room at the CIEE Study Center.

ESCI will give you an email and Intranet account. You'll also receive a Universitat Pompeu Fabra (UPF) student card and email account, and have access to all University computer rooms and library facilities for class related activities. You'll receive a code and password for Campus Global (the UPF Intranet), which will give you access to class notes, slides, and your professors’ contact information.

UVic will give you a student card and you will have access to all University computer rooms and library facilities for class related activities. You´ll receive a code and password for Campus Global, which will give you access to class notes, slides, and your professors’ contact information.

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Culture

Culture

The academic program is supplemented with required field trips and excursions, which include visits in Barcelona to business sites, art and history museums, monuments, guided tours of the historical district, and more. You'll also have access to the cultural program offered to all CIEE study abroad students in Barcelona. This program includes gastronomy-based activities such as a tapas night with your Guardian Angels, a cooking class, or a hike in the mountains followed by a local meal. Three one-day trips, including guided visits to places and monuments of cultural or historical significance in Catalonia such as the Dalí Museum in Figueres, and Roman ruins in the city of Tarragona, are also included. You can also participate in a weekend trip to another Spanish city such as Madid or Seville with business-based guided tours and activities. Although there are no formal community service activities on this program, volunteer opportunities can be arranged by CIEE staff.

study abroad in spain

Guardian Angels

Guardian Angels are local university students who will help you settle into your life in Spain through small group activities like flamenco night, cooking classes, and tours of the city. They participate in field trips and other events. Guardian Angels are there to help you make friends at the University, introduce you to the city’s culture, and generally help you adapt to life in Barcelona. The Guardian Angels program is a unique feature of the CIEE Study Center in Barcelona.

Catalan

Castilian Spanish and Catalan are both official languages in Barcelona and the region. Catalan is regularly used in all aspects of life, but is not imposed on non-Catalan speakers. Taxi drivers, shopkeepers, service representatives, professors, and homestay families all speak clear Castilian whenever a Spanish speaker is present. Spanish is widely used at the university, and you'll be advised on which classes are taught in Spanish. While it is not necessary to speak Catalan to survive in Barcelona, you will find that learning a few words can be an enjoyable experience and open doors to making friends.

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Academics

Academics

The Business and Culture study abroad program is designed for students interested in improving their language skills while taking classes in business, Spanish language, and culture. The program is unique because both the theories of modern management and economics and the cultural context in which business is conducted are studied. There is a Spanish language class focused specifically on Business and Economic related topics available for advanced students.

Students with beginner- to intermediate-level Spanish skills, up to three semesters, take business classes in English at CIEE, the Escola Superior de Comerç Internacional (ESCI), and Universitat de Vic (UVic). Students with intermediate-advanced Spanish skills, four and five semesters, take a combination of business classes in English and Spanish at CIEE and ESCI or Universitat de Vic. Advanced students, with six or more semesters of Spanish, take all of their classes in Spanish, with business classes at CIEE and ESCI. Students at all levels must take at least two business courses.

Academic Culture

The CIEE Study Center is located in a historic building located in Passatge Permanyer, a historic passageway near Plaza Catalunya, Barcelona’s main square. It is a 20-minute walk from the Escola Superior de Comerç Internacional (ESCI) to the CIEE Study Center. Study abroad students can commute from ESCI or UVic to the CIEE Study Center by bus or metro in 15 minutes.

ESCI and UVic professors follow a mix of Spanish and U.S. teaching styles. In the Spanish university system, students are responsible for their work and must take an active role in selecting outside readings to complement lectures. Traditional Spanish professors use the lecture method, and students take careful notes, often studying together to fill in any gaps. ESCI and UVic professors also emphasize the use of the case method and group-learning activities. At UVic professionals from the world of business are invited to participate in some of the course sessions. Attendance is mandatory and tardiness and absences result in a lowering of the final grade. Students should not enroll in courses for subjects they have not previously studied at the college level.

Spanish language courses are taught by CIEE professors at the CIEE Study Center and ESCI. Classes are small, with an average of 10-12 participants.

CIEE humanities courses have an average of 15-20 students per class, though average class size is around 16.

Although extracurricular activities and personal travel contribute to the student’s overall study abroad experience, early departure for, or late return from, vacation is not allowed. Any extended travel should take place prior to the start of the program, during vacation periods, or upon completion of the program.

Nature of Classes

TThe Escola Superior de Comerç Internacional courses are with Spanish and other international students. The Universitat de Vic courses are with other international students CIEE courses are with other CIEE students only.

Language Environment

As students gain proficiency in Spanish, resident staff encourages them to use their language skills in everyday settings. They are encouraged to meet with local students through CIEE language exchanges, spend time with their host family, and to work on group projects with classmates. The more study abroad students participate, the greater their development of Spanish language proficiency and understanding of Spanish society.

Grading System

In CIEE, the Escola Superior de Comerç Internacional (ESCI), and the Universitat de Vic courses, students are graded on the basis of class participation, in-class activities, homework assignments, exams, papers, and oral presentations. In some courses, assessment is based on a theoretical exam and a practical aspect of the class, specifically a group or individual project. Grades are given on a 10-point scale and converted to the U.S. grading scale.

Students must check with their professors to find out exam and other due dates. Under no circumstances will CIEE alter the date of an exam or the deadline of an assignment for a student who has made travel plans on the same day.

Internship

An internship in Spanish or in English allows students the opportunity to have practical work experience in a company within a variety of industry sectors. In addition to the on-site business experience, students participating in an internship program have a weekly classroom component, which provides academic support to their practical experience.

Language of Instruction

English
Spanish

Faculty

Language courses are taught by experienced professors who specialize in teaching Spanish as a second language. The Escola Superior de Comerç Internacional, The Universitat de Vic and CIEE courses are taught by local university faculty and business professionals.

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Course Descriptions

Course Descriptions

All Courses

Note: This course listing is for informational purposes only and does not constitute a contract between CIEE and any applicant, student, institution, or other party. The courses, as described, may be subject to change as a result of ongoing curricular revisions, assignment of lecturers and teaching staff, and program development. Courses may be canceled due to insufficient enrollment.

CIEE Study Center Syllabi

To view the most recent syllabi for courses taught by CIEE at our Study Centers, visit our syllabi site.

Required CIEE Language Courses

CIEE Spanish courses are specially designed for CIEE studentsAll students are required to take one language course.

SPAN 1001 BASP

Beginning Spanish
This course is designed for students who have never studied Spanish or have had one semester of Spanish prior to enrolling in the program. The class opens with sessions on survival language skills during the first two weeks of the program and is designed from a communicative perspective to help true beginners of Spanish language develop fundamental linguistic language skills in listening comprehension, oral communication, reading, and writing. Although the course encompasses all of the key areas of grammar and vocabulary typically encountered in a first semester Spanish course, it is specifically designed for students majoring in business, economics, marketing, and related fields. Contact hours: 45. Credit: 3 semester / 4.5 quarter hours.

SPAN 2001 BASP

Intermediate Spanish
This class is designed for students with intermediate language skills. The syllabus is organized functionally around objectives that students need to adjust to living and studying in the Spanish culture. Through a communicative methodology, students work to improve their language skills in reading, writing, listening, and speaking in Spanish. Students focus on real-life application of language. By the end of the course, students cover the basic range of grammatical tools necessary to communicate effectively. These include the present, past, and future tenses; direct and indirect object pronouns; prepositions and adverbs; and selected aspects of the subjective and conditional moods. Contact hours: 45. Credit: 3 semester / 4.5 quarter hours.

SPAN 3001 BASP

Advanced Spanish
This class is designed to challenge students with increasing language ability to improve on the skills they have already acquired. The syllabus is organized functionally around objectives that students need to adjust to living and studying in the Spanish culture. The course covers all four communicative skills (listening comprehension, oral communication, reading, and writing) with special emphasis on complex aspects of the language that are particularly challenging for English-speakers. The course covers abstract functions of language such as expressing opinions, resolving conflicts, formulating complaints, making arguments, and negotiation. Grammatically, emphasis is placed on the correct use of the tools needed to achieve these aims: complex aspects of the various past tenses, the full range of subjunctive and conditional moods, and formal and informal registers. Contact hours: 45. Credit: 3 semester / 4.5 quarter hours.

SPAN 3002 BASP

Advanced Spanish Grammar, Composition, and Conversation
This course is designed for advanced students with a strong background in Spanish language. The course places special emphasis on complex aspects of grammar, such as the subjunctive and conditional modes, indirect speech, and the passive voice. Students also learn how to handle different registers or styles of Spanish (for example, formal and informal) necessary to communicate effectively in all types of cultural situations. The course covers all four modalities: reading, writing, listening, and speaking. It is specifically designed for students who take university courses in Spanish. Contact hours: 45. Credit: 3 semester / 4.5 quarter hours.

SPAN 3005 BABC

Advanced Spanish for Business and Economics Students
This course is aimed at students and who want to improve their specific knowledge of the language and use Spanish in different fields related to business and economics. Moreover, it’s adapted to the required contents of Certificado de Español de los Negocios (Cámara de Comercio de Madrid) and provides the students to take its official exams. It’s an advanced Spanish language course corresponding to levels B2 of the Common European Framework of Reference for Languages (CEFR) and Advanced High of the American Council on the Teaching of Foreign Languages (ACTFL). Its aim is to help independent users of the language become proficient users. Contact hours: 45. Credit: 3 semester / 4.5 quarter hours.

SPAN 4001 BASP

Advanced Spanish for Heritage Speakers
This course is designed to meet the needs of heritage students. Heritage students include native speakers who learned Spanish at home, but who have had little or no formal education in the language. The course helps students develop a formal understanding of grammar, enrich their vocabulary, facilitate their ability to speak about a wider range of topics, and to use different registers (formal, informal, etc.) in both written and spoken Spanish. Contact hours: 45. Credit: 3 semester / 4.5 quarter hours.

CIEE Humanities Courses—in English.

AHIS 3001 BASP (ENG)

Catalonia and Spain Through the Arts
This course teaches students about Catalan and Spanish culture within the context of art history. The fundamental issues of the history and character of Spain and Catalonia, such as the Spanish Civil War and the Catalan independence movement, through the eyes of artists/witnesses including Velázquez, Goya, Gaudí, Picasso, Dalí, and Miró are studied. Relevant study tours are arranged. Contact hours: 45. Recommended credit: 3 semester / 4.5 quarter hours.

LITT 3001 BABC

Literary images of Catalonia and Spain
In this course, we will discuss and analyze key literary works in order to gain understanding of some of the concepts, narratives and tensions that make up contemporary Catalan and Spanish identities. The chosen texts reflect on issues such as the Spanish Civil War, Catalan nationalism and the recuperation of historical memory in contemporary Spain. Contact hours: 45. Recommended credit: 3 semester / 4.5 quarter hours.

HIST 3002 BABC

Past and Present in Barcelona
Barcelona is an attractive European and Mediterranean city known for its rich history, art heritage, and welcoming attitude towards visitors. Students learn the history of the city from its founding up to the present day, with a special emphasis on contemporary life. Course content includes art, history, and urban planning. Urban development of Barcelona is analyzed using historical maps, videos, documentaries, and academic and literary texts. Contact hours: 45. Recommended credit: 3 semester / 4.5 quarter hours.

POLI 3001 BABC

The Politics of Western Europe
This course is designed to provide an overview of fundamental issues in the study of Western European politics. Topics include the nature and functioning of the Western European democratic system since the end of World War II, with emphasis on the processes, institutions, important figures, political culture, and citizens’ electoral behavior. The process of the nationalization of the electorates and the development of universal suffrage, and the creation of the current parliaments and governments are also studied. Other topics addressed in the course include the formation of political parties, party politics, and the development of current political and social conflicts. Contact hours: 45. Recommended credit: 3 semester / 4.5 quarter hours.

MKTG 3004 BABC/CLST 3001 BABC

Branding and Cultural Icons: The Case of Barcelona
Students study the city of Barcelona, which typifies the cultural icons patterns—the creation of the Icon, its explosion, the mass influence that it creates, and the timelessness that it acquires. Student will also analyze the emotional connection that a cultural icon establishes with people and how this connection works in marketing and managing a city brand. Contact hours: 45. Recommended credit: 3 semester / 4.5 quarter hours.

HISP 3004 BABC / POLI 3003 BABC

Spain Today: Politics and Society
This course focuses on the transition years from 1975 until the present. The course focuses on both political and sociological aspects. Spain’s return to democracy and its implications are analyzed in detail. Topics such as the 1978 constitutional system and creation of a decentralized political system, and an analysis of the different political parties are covered. The course also addresses important sociological aspects such as the dramatic change undergone by the traditional Spanish family in this period, and the role of mass media in Spanish society. Other topics include the contemporary migration movements in Spain, the development of national identities, and the independent movement in the Basque Country and Catalonia. Contact hours: 45. Recommended credit: 3 semester / 4.5 quarter hours.

COMM 3301 BASP

Intercultural Communication and Leadership
In this class, you will develop skills, knowledge, and understanding that will help you communicate and engage more appropriately and effectively in Barcelona as well as in other intercultural contexts. We will explore various topics in intercultural communication in the context of your experience abroad, and will practice intercultural learning processes that you can apply when working across difference in a wide variety of contexts. You will increase your own cultural self-awareness and develop personal leadership skills to help you become more effective in an interdependent world. Contact hours: 45. Credit: 3 semester / 4.5 quarter hours.

INSH 3801 BASP (ENG)

Internship
Qualified students have the opportunity to pursue an internship with a local organization or company, including a variety of industry sectors. In addition to the on-site business experience, students participating in an internship have a weekly classroom component, which provides academic support for their internship experience, as well as supporting students’ intercultural development. Total hours: 135. Credit: 3 semester / 4.5 quarter hours.

HISP 3004 BARU

Urban Culture in Contemporary Barcelona
This course is a glance to the Barcelona’s “non official” culture. Beyond the most known places, museums, buildings and icons of the culture and art of the city, like Sagrada Familia and other modernist buildings, Picasso Museum or the cathedral, there is another Barcelona. Other cultures and arts have grown in the last decades and given a new reputation to the city. In this course we will review some of this activities. Contact hours: 45. Credit: 3 semester / 4.5 quarter hours.

CIEE Humanities Courses—in Spanish

AHIS 3001 BASP (SPAN)

Catalonia and Spain Through the Arts
This course teaches students about Catalan and Spanish culture within the context of art history. The fundamental issues of the history and character of Spain and Catalonia, such as the Spanish Civil War and the Catalan independence movement, through the eyes of artists/witnesses including Velázquez, Goya, Gaudí, Picasso, Dalí, and Miró are studied. Relevant study tours are arranged. Contact hours: 45. Recommended credit: 3 semester / 4.5 quarter hours.

CATA 1001 BABC

Introduction to Catalan Language in its Social Context
This course is designed to help beginning Catalan learners develop the fundamental linguistic skills needed to communicate. This course assumes students already have intermediate to advanced knowledge of Spanish. Special emphasis is placed on the socio-cultural context in which students live. Contact hours: 45. Recommended credit: 3 semester / 4.5 quarter hours.

INSH 3801 BASP (SPAN)

Internship
Qualified students have the opportunity to pursue an internship with a local organization or company, including a variety of industry sectors. In addition to the on-site business experience, students participating in an internship have a weekly classroom component, which provides academic support for their internship experience, as well as supporting students’ intercultural development. Total contact hours: 135. Recommended credit: 3 semester / 4.5 quarter hours.

HISP 3003 BABC

Spain Today: Politics and Society
This course focuses on the transition years from 1975 until the present. The course focuses on both political and sociological aspects. Spain’s return to democracy and its implications are analyzed in detail. Topics such as the 1978 constitutional system and creation of a decentralized political system, and an analysis of the different political parties are covered. The course also addresspainses important sociological aspects such as the dramatic change undergone by the traditional Spanish family in this period, and the role of mass media in Spanish society. Other topics include the contemporary migration movements in Spain, the development of national identities, and the independent movement in the Basque Country and Catalonia. Contact hours: 45. Recommended credit: 3 semester / 4.5 quarter hours.

HIST 3003 BABC

Past and Present in Barcelona
Barcelona is an attractive European and Mediterranean city known for its rich history, art heritage, and welcoming attitude towards visitors. Students learn the history of the city from its founding up to the present day, with a special emphasis on contemporary life. Course content includes art, history, and urban planning. Urban development of Barcelona is analyzed using historical maps, videos, documentaries, and academic and literary texts. Contact hours: 45. Recommended credit: 3 semester / 4.5 quarter hours.

MKTG 3005 BABC/CLST 3002 BABC

Branding and Cultural Icons: The Case of Barcelona
Students study the city of Barcelona, which typifies the cultural icons patterns—the creation of the Icon, its explosion, the mass influence that it creates, and the timelessness that it acquires. Student will also analyze the emotional connection that a cultural icon establishes with people and how this connection works in marketing and managing a city brand. Contact hours: 45. Recommended credit: 3 semester / 4.5 quarter hours.

CIEE Business Courses—in English

The following courses are offered for CIEE Business and Culture program participants only and may not be offered every semester. These courses are not open to students with six or more semesters of Spanish. Each CIEE business course includes a visit to a location of business interest. In the past, students have visited the Barcelona Stock Exchange, Cavas Codorniu Winery, City Hall, La Vanguardia (newspaper), Mango (Spanish clothing chain) headquarters, and Port of Barcelona.

ECON 3002 BAEC

European Economic Integration and its Impact on the Spanish Economy
This course analyzes the process of the European integration, with an emphasis on the economic impact. The course starts with a historic review of the world situation at the end of World War II. The birth of the former European Economic Community and the consequences of its subsequent expansions are explained. The Maastricht Treaty, the formation of the current EU, and the European monetary union are also analyzed. Emphasis is placed on the development of various EU policies that affect all EU countries, with a special emphasis on how the economic integration process has impacted the economy of Spain. Contact hours: 45. Recommended credit: 3 semester / 4.5 quarter hours.

BUSI 3002 BABC/MKTG 3001 BABC

International Marketing
The future of all business is stated and recognized to be global. This course is designed to enhance the student’s understanding and appreciation of the importance and relevance of international marketing in today’s global economy. The course emphasizes the knowledge of world geography, regional alliances/conflicts, and cultural diversity in the world. It approaches the complexity of marketing environs and decisions, and the global marketing issues that challenge American companies. It focuses on marketing strategy, development, and implementation. Contact hours: 45. Recommended credit: 3 semester / 4.5 quarter hours.

ECON 3001 BABC

The Spanish Economy in the European Union
This course examines the social structure and economic history of modern Spain. The course starts with an overview of Spanish history necessary to understand the ways in which the economy has developed in recent times. Special emphasis is placed on economic developments during the Spanish Civil War, World War II, and the post-war transition. The effect of Spain’s entrance in the EU is also discussed. Classes consist of a combination of lectures and discussion about major periods. Company visits are an important part of the course as they give students insight into the structure of modern Spanish business. Contact hours: 45. Recommended credit: 3 semester / 4.5 quarter hours.

ECON 4001 BAEC

The Capitalist System: A Critical Review
Students gain in this course an in-depth understanding of the economic roots and rules of capitalism and be able to explain the role of capitalism in shaping their own lives. In addition, students will be capable of tracing the reasons behind the most severe problems facing humanity and be able to take a standpoint with regard to globalization and to the alternative economic arrangements designed and proposed by different organizations. Contact hours: 45. Recommended credit: 3 semester / 4.5 quarter hours.

MGMT 3008 BABC

Sustainability and Corporate Social Responsibility: From Theory to Practice
The objective of this course is to present students with some specific tools and methodologies for understanding, managing, and developing innovative solutions for sustainability issues in a corporate setting. Items to be covered include identifying central sustainability issues; stakeholder mapping; stakeholder engagement; developing innovative sustainability projects; embedding sustainability in core business practices; managing inherent sustainability paradoxes; developing metrics to measure social and environmental impacts; and implementing sustainable competitiveness strategies. Contact hours: 45. Recommended credit: 3 semester / 4.5 quarter hours.

ECON 3005 BABC

Competitive Strategy: A European Perspective
In this course we will analyze the strategic decisions made by firms to compete successfully in the marketplace, with a special emphasis on European specific problems and environment. The course will provide basic foundations of industrial economics, an introduction to game theory as a tool of strategic thinking but also consider other approaches from management science. We will consider American, European and Spanish firms case studies. We will also discuss the implications and limitations of corporate strategy given by competition law. Contact hours: 45. Credit: 3 semester / 4.5 quarter hours.

ECON 3006 BABC/MGMT 3004 BABC

International Human Resources Management
This course will analyze Human Resources Management (HRM) from multiple perspectives: economics, sociology, social psychology and the law. At the same time, we will consider that HRM is an essential strategic tool for the firm and its design corresponds to the general manager so it is not all a specialty of the “personnel” department. As a course of international HRM, we will mostly consider European and Spanish firms case studies and compare them to the usual cases from American firms. We will also discuss recent findings in the area from experimental economics for compensation policy. Contact hours: 45. Credit: 3 semester / 4.5 quarter hours.

BUSI 3001 BASP

Corporate Financial Decision Making This course will give an overview, and indeed we’ll study how often being able to interpret a balance sheet can be as important and sometimes more important as the more intuitive profit & loss accounts. We’ll learn why having assets can be both an advantage and a poisoned chalice, and why cash flow is deservedly given priority. We will see that profitability is a term with several interpretations, and we will find out how a financial manager translates marketing strategies into math. We’ll learn about balancing time and money while practicing forecasting, startup business planning, and crisis management. We will learn about the existence of “options” in any investment project, how it broadens managerial perspectives, and how the development of this concept in financial markets brought about the sophisticated financial tools used for huge profits as well as recent crashes. Moreover, we will learn about the valuation of companies when buying or selling. Finally, we’ll delve into the burgeoning world of alternative & collaborative sources of finance, which are shaking up the whole industry and have the potential to knock obsolete banks out of the market. Contact hours: 45. Credit: 3 semester / 4.5 quarter hours.

BUSI 3004 BABC

Strategic Management The primary goal of this course is to give students a comprehensive understanding of the issues and techniques of strategy exploring hot topics in cutting-edge issues such as competition, corporate governance, innovation and entrepreneurship and strategy in practice; engaging them with key debates and the different strategy lenses to get new perspectives; critically analyzing business cases that will enhance their learning and give and extra edge to their course work. Contact hours: 45. Credit: 3 semester / 4.5 quarter hours.

BUSI 3003 BASP

Business Ethics and Corporate Social Responsibility The current crisis is hitting Western economies hard and is evident in the breakdown of the present economic model, in which economy and ethics take diverging routes. Society is demanding a new business and economic model based on ethics, transparency, and solidarity. Therefore, one of the main challenges organizations are now facing is how to ensure that employees act ethically and work with integrity. CSR policies would be an effective way to implement a culture of ethical organization that would ultimately render mandatory regulations unnecessary.

This course will prepare students to recognize ethical issues, demonstrate familiarity with alternative frameworks for ethical reasoning, and discern trade-offs and implications of employing different ethical frames of reference when making business decisions. Contact hours: 45. Credit: 3 semester / 4.5 quarter hours.

BUSI 3002 BASP (Only Spring Semester)

Strategic Issues in International Manufacturing This course cover an in-depth exploration of the operational issues faced by managers today, from a strategic and tactical perspective. The content of this course focuses on the understanding of a company as an open system composed of subsystems (departments) and the connections between them, which is essential to proper planning and effective operations management decision making. In addition, students will attend a company visit organized by their business professor. This company visit complements students’ academic studies through first-hand exposure to business in Spain. Contact hours: 45. Credit: 3 semester / 4.5 quarter hours.

CIEE Business Courses—in Spanish

The following courses are offered for CIEE Business and Culture program participants only and may not be offered every semester. Each CIEE business course includes a visit to a location of business interest. In the past, students have visited the Barcelona Stock Exchange, Cavas Codorniu Winery, City Hall, La Vanguardia (newspaper), Estrella Damm, and Port of Barcelona

ECON 3001 BAEC (SPAN)

European Economic Integration and its Impact on the Spanish Economy
This course analyzes the process of the European integration, with an emphasis on the economic impact. The course starts with a historic review of the world situation at the end of World War II. The birth of the former European Economic Community and the consequences of its subsequent expansions are explained. The Maastricht Treaty, the formation of the current EU, and the European monetary union are also analyzed. Emphasis is placed on the development of various EU policies that affect all EU countries, with a special emphasis on how the economic integration process has impacted the economy of Spain. Contact hours: 45. Recommended credit: 3 semester / 4.5 quarter hours.

BUSI 3003 BABC/MKTG 3003 BABC

International Marketing
The future of all business is stated and recognized to be global. This course is designed to enhance the student’s understanding and appreciation of the importance and relevance of international marketing in today’s global economy. The course emphasizes the knowledge of world geography, regional alliances/conflicts, and cultural diversity in the world. It approaches the complexity of marketing environs and decisions, and the global marketing issues that challenge American companies. It focuses on marketing strategy, development, and implementation. Contact hours: 45. Recommended credit: 3 semester / 4.5 quarter hours.

BUSI 3005 BABC/MGMT 3006 BABC

International Management
This course provides students with the framework, tools, and factual knowledge required to understand the institutional and competitive environment and managerial challenges of firms in international competition. It analyzes the socio-cultural, political, and economic characteristics of a country and how they influence the behavior of firms; and studies the main economic flows around the world, its barriers, and their impact on firms. It also introduces briefly the study of internationalization methods used by firms. Contact hours: 45. Recommended credit: 3 semester / 4.5 quarter hours.

The Escola Superior de Comerç Internacional (ESCI)

Business and Economics Courses—Fall

(in English)

Corporate Finance
The purpose of this course is mastering of the vocabulary of financial statements and accounting reports. Capacity to use it to communicate with internal and external interlocutors.

Culture & Business in Europe
This course provides students with an understanding European society, geopolitics, and culture. Specific elements of economic and business organization will be covered.

Doing Business in Europe
This course aims to provide a comprehensive and integrated coverage of the European Union (EU) and the Pan-European market. In order to better understand how to conduct business in Europe, the course will start with offering a global view on Europe: its historical background, differences in culture dimensions among European countries, and the evolution towards European integration.

People Management
(Prerequisite: The student must have solid knowledge of management communication, management of international operations, ethics, organizational theory and accounting.)

The purpose of this course is to present a holistic view of Human Resources. We see Human Resources as a strategic tool basic for the success of every company. During the lectures and seminars of the course, theory and practice will be applied in order to show the main aspects of each policy and how they are applied. Exercises, cases discussions, readings and workshops will be delivered in order to facilitate the understanding of the HR function.

Pricing Policies
(Prerequisite: intermediate microeconomics required)

This course covers the role of pricing in marketing strategies. Specifically, the course will define a pricing policy that maximizes profits. Students will learn different concepts used for determining prices and to develop a pricing strategy that is correct for the company.

Public Relations and Consumer Relations Management
This course has been developed in order to teach students to optimize marketing decisions in their future professional careers. It begins with a definition and introduction of public relations and customer relationship management and key concepts that will lead the students to understand why public relations is a key practice in marketing and CRM is a pillar in order to understand the differences between acquisition and loyalty programs.

International Finance
(Prerequisite: Intro to Finance required)

This course reviews the monetary markets, stock exchanges, and commodity markets. Items covered include cash and deposit operations, options and contracting of financial futures, Inter-banking products, and business risk.

International Product Management
(Prerequisite: some previous marketing, market research, and stratege knowledge recommended)

This course introduces students to the overall management of a product´s lifecycle. Other topics covered include generic product strategies, image and positioning, and management of product ranges and lines.

Industrial and Services Marketing
(Prerequisite: some previous marketing knowledge recommended)

This course focuses specifically on companies in the industrial and service sectors and analyzes their fundamental characteristics. Students learn how to these companies design their operations, carry out their quality management, and maintain their “client and service providers”.

International Management
This is course is designed to provide students with an understanding of the international environment challenge. Students will analyze country differences in political economy and political risks as well as cultural and social heterogeneities. They will also review global organizational forms, international strategies, importation/exportation strategies, financing, global marketing, and human resource management.

International Economics
(Prerequisite: Intro to Microeconomics and Macroeconomics required)

Students will gain knowledge on the contemporary European economy as well as the global economy in general. They will learn they examine two key components in International trade—economic theory and trade policy instruments.

Management Control and Systems
In this course, students will learn to understand the benefits and drawbacks of decentralization, and how the need for managerial control emerges from it, and they will familiarize themselves with techniques and mechanisms of management control that have been developed in business practice and/or described the extant literature.

New Trends in International Marketing
The Course is not just about marketing-mix, brand extension, communication strategies or distribution alternatives, it strives to look towards the future and provide insights for a successful relationship with the customers and clients. It will cover a wide range of topics, from a global point of view as well as from an in-depth perspective, from Neuro-marketing to Social Responsibility and the last trends in giving services through innovation.

Applied Marketing Research in the Digital Era
In this course the students will learn the key principles of how to design and plan marketing research, as well as relevant research designs for B2B and B2C sectors, data transformation and analysis, and new trends in marketing research.

ESCI Business and Economics Courses—Fall

(in Spanish)

Cultura & Negocios en Asia
This course serves as an introduction and overview of the business environment in Asia, with a special focus on China. Students will learn about the origins of the emerging Chinese market economy, the distinguishing characteristics of management in the Asian and Chinese markets, the challenges to start and conduct business in China, and the evolution of the relationship between the business environment in China and other Asian countries, with the following specific objectives.

Innovación y Emprendeduría
In this course students will learn the basics of innovation and apply them to solve real business problems. .

Retail Internacional
The aim of this course is to provide the fundamental concepts, quantitative and qualitative models, solutions and pioneering techniques in strategic and operational management of International Retail.

Negociación Internacional/ International Negotiation
This course examines negotiation and commercial communications and how cultural factors affect these areas. It also covers items such as reference criteria for structuring multicultural negotiations; different styles of negotiation; structure and stages in the negotiation process; preparation for international negotiation; and developing the different phases of negotiation.

Publicidad y Comunicación/Advertising and Communication
The course provides an explanation of the diverse functions and processes of communication. Special emphasis is placed on the relevant aspects of a marketing campaign—target, positioning, and creativity techniques. Other topics include branding, international marketing campaigns, advertising, and regulatory issues. The use of various marketing tools and advertising elements, and promotional effectiveness are also explored.

Creatividad y Comercio Digital
The course will allow the students to identify their creative profile and how necessary is to combine then together to come up with a digital project. It will allow the students to create a strategy, develop it and get to the final stage, and measure the success of everything that has been done from the e-commerce basic definitions, creative and basic design tools, the method, and the creative industry.

ESCI Business and Economics Courses—Spring

(in English)

Market Research I
(Prerequisite: Intro to Stats and Marketing is recommended)

Students in the course will learn to design a market research project. Specific topics such as quantitative and qualitative market research techniques and methods will be discussed, along with analysis of data and presentation of their results.

Consumer Behavior
This course addresses the psychological and sociological dimensions that influence consumer behaviour. Values, lifestyles, socio-cultural, and commercial aspects will be examined, as well as the evolution of individual consumption patterns.

Corporate Finance
One of the goals of the course is that students master the vocabulary of financial statements and accounting reports, and use it to communicate with internal and external interlocutors. It also focuses on how to measure corporate investments and to consider the different finance resources that are currently available.

Culture and Business in America
Through the global scale of internationalization, political, economic, and social dimensions are challenged by market expansions and technological advancement. Businesses are tied to multiple dimensions of cultural and ethical standards that increase uncertainty and initiate rapid and unexpected changes in business practices. This course is designed to introduce you to the different political and socio-economic realities in the American continent.

Culture and Business in Middle East and Africa
Introduction and overview of the business environment in the Africa & Middle East region. Students will learn about the opportunities in the African markets, mechanisms of introduction of products and services, business management models following the cultural particularities of this countries, and experiences from international companies and International Area Managers in doing business in these markets considering all business aspects (marketing, finance, legal, logistics and operations).

Doing Business in Europe
This course aims to provide a comprehensive and integrated coverage of the European Union (EU) and the Pan-European market. In order to better understand how to conduct business in Europe, the course will start with offering a global view on Europe. It also focuses on the expansion of the EU.

International Expansion
This course examines the different corporate international expansion models, and reviews in detail the expansion phases and alternatives for small and medium-sized companies.

International Project Management
This course is destined to be a reference point for all those students who want to develop their career in the field of global operations management being project management one of the areas of operations. To achieve this, in this course will study the major theories, concepts and tools used in companies for the management of international projects from both academic and practical perspective.

International Team Management
This course presents topics such as leadership and authority, organization and motivation in teams, conflict resolution in employment relations, and team structure in international and multicultural environments.

International Finance
(Prerequisite: Intro to Finance required)

This course reviews the monetary markets, stock exchanges, and commodity markets. Items covered will include cash and deposit operations, options and contracting of financial futures, Inter-banking products, and business risk.

International Management
This is course is designed to provide students with an understanding of the international environment challenge. Students will analyze country differences in political economy and political risks as well as cultural and social heterogeneities. They will also review global organizational forms, international strategies, importation/exportation strategies, financing, global marketing, and human resource management.

International Economics
(Prerequisite: Intro to Microeconomics and Macroeconomics required)

Students will gain knowledge on the contemporary European economy as well as the global economy in general. They will learn they examine two key components in International trade—economic theory and trade policy instruments.

New Trends in International Marketing
The Course is not just about marketing-mix, brand extension, communication strategies or distribution alternatives, it strives to look towards the future and provide insights for a successful relationship with the customers and clients. It will cover a wide range of topics, from a global point of view as well as from an in-depth perspective, from Neuro-marketing to Social Responsibility and the last trends in giving services through innovation.

Applied Marketing Research in the Digital Era
In this course the students will learn the key principles of how to design and plan marketing research, as well as relevant research designs for B2B and B2C sectors, data transformation and analysis, and new trends in marketing research.

ESCI Business and Economics Courses—Spring

(in Spanish)

Contabilidad de Costes/Cost Accounting
(Prerequisite: prior knowledge of accounting required.)
Students learn how to determine costs and their use in decision-making, how to set prices, and subcontracting and deviation analysis.

Logística Internacional/International Logistics
This course is destined to be a reference point for all students who wish to develop their careers in the fields of global operations management, international logistics, marketing and international business, and in general, any matter related to the design and management of international supply chains.

Márketing Digital Internacional/International Digital marketing
This course will deal with how a company with a clear international focus has to define and implement strategies and actions to reach new markets through the Internet. This process is essential in understanding the role of international search engines such as channel distributors, as well as the use of social networks, and *Mobile marketing in the company.

Responsabilidad Social de las Organizaciones
This course examines models of behavior in different societies: dynamic and ethical groups, cultural conflicts, duties and obligations of professional ethics, relationship between the company and its environment, stakeholders, NGOs, sustainable development and environment, environmental management of the company and corporate social responsibility.

Finanzas
This course deals with the problems related to funding. It tries to consolidate financial knowledge and give the student the opportunity to develop the abilities to help her/him, to make decisions with discretion and responsibility.

Investigacion de Mercados
This course will deals with the market techniques and analyses and the different models of elections.

Universitat de Vic (UDV) Business, Design and Innovation Courses —Spring

(UDV courses are offered in English only)

Smart Cities: The Case of Barcelona
Unlike other educational programs based on the conceptual model of smart cities focused on ICT as a key element to ensure the efficiency of urban services or other whose main aim is to increase the competitiveness and economic growth, this course focuses on the Barcelona model that consist in a constant search for balance between economic and social development and the environment, bearing in mind also the future generations. The city can only be smart if citizens collectively take the challenge to innovate in a smart and sustainable way to achieve livable, viable and equitable city.

Global Marketing
The course has been designed as a practical application of marketing tools in a global environment. We will focus on development of an International Marketing Plan on the basis of the theoretical concepts of internationalization of products and services and marketing them abroad. Students will develop their own projects and will be supervised throughout the course, which will conclude with the presentation of their final project. Successful completion of the course will require critical analysis, creativity, understanding and application of various marketing models.

Design Thinking
The aim is to understand the dynamics of product development and innovation. "Design thinking" is presented as a useful methodology for designing innovative products. The design thinking process is user-centred and prototype-driven. As a participant in design thinking, you will be part of a small multidisciplinary team and work through a hands-on innovation challenge from start to finish. You will walk away from the course with a strong understanding of the key tenets of design thinking and be able to execute them within your organization.

Start-up Creation
This course is aimed at understanding the entrepreneurship processes and operations. Starting a company requires multidisciplinary skills on business management. In this course students will be exposed to both the fundamentals of business, and the practical aspects of identifying and evaluating business ideas and moving them forward. The contents will be delivered combining multiple methodologies like case based learning, project based learning, invited speakers and problem based learning.

Marketing and Fashion
Barcelona is without doubt one of the most active cities in Europe today and is an ideal setting for the fashion industry: international competitiveness, marketing trends, consumer behavior and cool hunting. The designers of the future will need to understand and create for the contemporary fashion system and its industry using marketing tools appropriately. In order to develop a marketing and communication plan for the fashion industry, students will combine technical and theoretical knowledge of marketing with creative development and cultural knowledge.

Brand Design
This course approaches the topic of brand design by understanding the brand's public image as the final result of a long process. That process involves different actors and functions, and depends on the context, the brand size and the desired positioning. There are many aspects to be taken into account and having a good idea is not enough. You also need to reinforce your individual and teamwork skills to gather information appropriately, act responsibly, plan strategically and think critically.

Digital Business
To the traditional focus on Promotion and Place P’s in the conventional Marketing Mix we add consideration to another two P’s, Product and Price, in order to have the whole picture of the new Digital Business Marketing Mix. We also focus on other management areas equally affected by the new digital paradigm, as is the case of IT and organizational issues. In all cases, we look not just at transformations that have already taken place but also at those changes still to come with the potential of becoming key disruptions in the way businesses have been managed for decades. Two sessions are dedicated exclusively to knowing about and understanding disruptions produced by the new digital paradigm in every industry, in order to discover potential new markets and business opportunities.

Leadership, Business and Society
A practical course on management and leadership skills. The aim of the course is to familiarize students with practical issues within the world of business, looking at the role of leaders and managers within a company and examining themes related to management, leadership, efficiency, organization, communication and ethics. During the course students will be required to work on their personal skills in order to develop both a personal and a group project.

Luxury Marketing
Luxury is one of the fastest growing sectors around the world. Luxury does not suffer crises and in fact during crises the sales of this kind of product tend to increase in quality and quantity. But if you want to be involved in this sector you need to understand how it works and why sometimes it doesn’t. Luxury has its own operating protocols, purchasing motives, distribution channels, brands, advertising campaigns and reasons for rejection, which you need to know about. Here psychological and social factors are decisive. A good marketing manager needs to follow certain guidelines to understand the luxury market and consumers.

Retail Management
The objective of this course is to enrich learners’ understanding of retailing. To survive and prosper in the retail jungle, retailers must build a path based on well-developed strategic plans and use state-of-the-art information and distribution systems to implement them. Students will observe well established strategic retail frameworks and learn about relevant research encompassing various aspects of retailing. A practical perspective is adopted wherein learners are encouraged to apply concepts and perspectives learned on the course.

Please view the most current information about available courses at ESCI or UDV in the following websites:
ESCI
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