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Intercultural Comparative Experience
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Study Abroad in Mumbai
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Short-Term Program:

Perfect for pairing with other programs.

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Program Overview

Program Overview

Looking to build a for career in global business? Look no further than Mumbai.

Explosive growth rate and exciting potential make the capital of India the ideal setting for anyone looking for insight into the shifting paradigm of international business. Study abroad in India and seize the opportunity to engage with Indian markets, businesses, and people through company visits, projects, and a host of cultural activities.

When you study abroad in India with CIEE you will:

  • Develop an understanding of emerging sectors and entrepreneurial initiatives in India
  • Build the knowledge and skill to identify and capitalize on business opportunities both domestic and foreign
  • Use coursework, field studies, language study, and cultural activities to explore the challenges of marketing across cultures and the importance of cultural issues in understanding consumer behavior
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The CIEE Difference

The CIEE Difference

Intercultural Comparative Experience

Travel with friends to a new city to explore history, art, architecture, culture, and social challenges. Part of every short-term program, our three-day Intercultural Comparative Experiences are an ideal way to highlight cultural differences and sharpen critical thinking skills.

Expand your global perspective. Spend an intercultural weekend in the vibrant cities of Dubai and Sharjah, United Arab Emirates!

Excursions

Visit Dharavi, one of the largest slums in Asia, and see how a number of businesses and small-scale industries are thriving with limited means and under challenging conditions. Each session includes also includes a number of local field trips and one weekend-long excursion to a location around Mumbai.

Coursework

Develop strategies for wooing foreign customers and explore the role of entrepreneurship, and the impact of new sectors, on the growth of the Indian economy. An optional Hindi language elective helps you comprehend and use the native tongue daily interactions, and immerse yourself in the culture.

Site visits

Want real-world perspective? Step out of the classroom. From local start-ups to established multinationals, each session includes visits to companies of varying size and industry, that give you unparalleled insight into contemporary business operations.

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Dates, Deadlines & Fees

Dates, Deadlines & Fees

We want to make sure you get the most out of your experience when you study abroad with CIEE, which is why we offer the most inclusions in our fees.

The program fee includes:

  • Tuition and housing
  • Pre-departure advising and optional on-site airport meet and greet
  • Full-time program leadership and support
  • Field trips and cultural activities
  • CIEE iNext travel card which provides insurance and other travel benefits
Please note, program dates are subject to change. Please contact your CIEE Study Abroad Advisor before purchasing airfare. Click the button to view more detailed information about dates and fees as well as estimated additional costs. Please talk with your University Study Abroad Advisor about additional fees that may be charged by your home institution when participating in a program abroad.
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Eligibility
Overall GPA

Eligibility

  • Overall GPA
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Recommended Credit

Recommended Credit

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Program Requirements

Program Requirements

All students take the required course in each session.

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About the City

About The City

Mumbai, formerly known as Bombay, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the second most populous city in the world.

Mumbai is the economic engine that drives India’s growth; home to the country’s central bank, two stock exchanges, the commodities markets and headquarters of thousands of companies. More wealth is created and very conspicuously spent in Mumbai than anywhere in the subcontinent.

It’s not just the commerce that keeps Mumbai on the move: the city is India’s biggest manufacturer of popular culture – film, television, music, dance, fashion and some of the country’s greatest cricket heroes. The fact is that Mumbai is India on steroids: 168 square miles bursting at the seams with the hopes and dreams, cultures and cuisines, languages and races, petty quarrels and disgruntled compromises of a billion people.

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Meet The Staff

Meet The Staff

Staff Image

Smriti Chhabra

Smriti Chhabra has worked in Mumbai for several of the most well-known advertising agencies in the world including Leo Burnett Worldwide, Ogilvy & Mather, and most recently with Publicis Worldwide, a global advertising and communication network, headquartered in France. During her career, she has been directly involved in the strategic communications, branding, and advertising campaign strategies for Dove Hair and Skin products, Fidelity Mutual Funds, and Heinz Ketchup to name a few. She was a key member of the team that launched IPL T20 Cricket, which has changed the way cricket is played & watched today. Smriti has also world on a brand assessment study for Accenture and played a significant role in the launch of the Standard Chartered Bankin the city of Indore, India.

Aside from her industry experience in marketing and advertising, Smriti received her Post-Graduate Degree in Advertising and Communications from the Institute of Management (PSG IM) in Coimbatore, India. Prior to that, Smriti graduated from Bhavan's Vivekananda College of Science, Humanities and Commerce in Secunderbad, India with a focus on mathematics, statistics and computer science. Aside from English, Smriti is proficient in Hindi, Telugu, and Punjabi.

She is an avid reader and likes reading fiction content set in real life scenarios that depict & give insights into cultures. She has recently finished reading the first two volumes of Amish’s Shiva Trilogy – an interesting view on the life & chronicles of Indian mythological god Lord Shiva; and she recommends this as a must read. Her other interests include Indian cinema, travelling and cooking.

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According to the World Gazetteer (2009), Mumbai City proper is the second most populous city in the world, with approximately 14 million inhabitants. If neighboring suburbs of Navi (New) Mumbai and Thane are are included, it forms the world’s 4th largest urban agglomeration with around 19 million people in total.

As a developing nation with exposure to emerging markets, India, and particularly Mumbai, provides an extraordinary opportunity to witness an economy whose influences reach well beyond South Asia, driving many recent trends in the global marketplace. It is a chance to experience the allure of India and discover why many are calling this the “Indian Century.” Mumbai, as the economic capital of India, combines the traditional as well as the modern, ensuring that students gain insight into the linguistic, historical, and cultural diversity of the region thereby acquiring the building blocks for a global career.

— Smriti Chhabra, Resident Director
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Where You'll Study

Where You'll Study

The CIEE Study Center in Mumbai is operated in conjunction with the Welingkar Institute of Management Development and Research. The CIEE Study Center office is located on campus, and all CIEE courses take place there. CIEE students have access to the library, computer labs, and other facilities at Welingkar but should understand that they will study exclusively with other CIEE students.

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Housing & Meals

Housing & Meals

Housing is included in the program fee. Students live in local Indian student hostels. The women’s hostel is a five minute walk from the Welingkar Institute, while the men’s hostel is a 10-minute bus or tax ride from the Welingkar Institute. The accommodations are furnished and air conditioned. Depending on availability students can opt for single or double occupancy. Hostels provide LAN internet connection in each room.

The hostels have 24-hour security and an 11:00 p.m. curfew for all students. Students may come in after curfew by sending a message to the hostel rector in advance.

Breakfast and lunch are not included in the program fee and are the responsibility of the student. These may be taken at cafeterias and at restaurants at Welingkar Institute, as well as at other local eateries. However, dinner will be provided to all students at their accommodation daily through the famous Indian Dabbawalla system. This is a boxed meal delivery service. Vegetarian options are available.

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Orientations

Orientations

A two-day orientation session at the beginning of each session introduces students to Mumbai, Indian culture, and the program. The orientation includes specially-designed sessions on health and safety, the local commute, and living in Mumbai.

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Internet

Internet

Computers with email access are available for student use free of charge at Welingkar. Wireless Internet access is also available on campus, so students are advised to bring their own laptops.

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Culture

Culture

Cultural Activities and Field Trips

Session I
All students will have the opportunity to participate in a site visit to an Indian start-up company. This visit is designed to help students understand the thought process, planning, and execution of a new company. In addition, there will be a second site visit to a more established entrepreneurial company.

Session II
Students will get to visit one multinational company and one Indian company to understand their marketing strategies and tools for the Indian market and see the similarities and difference between the two companies. Students will also get a chance to visit two companies from the emerging sectors in India to see and get a first-hand experience with local businesses.

Both sessions will include a trip to Dharavi, the largest slums and richest of Asia, to understand how different businesses operate and sustain themselves with limited means under challenging conditions. Each program session includes one weekend trip to a place around Mumbai. Additional local activities and field trips will be included in each session.

Dress Code

Welingkar requires a formal business dress code except weekends and holidays while on campus. If there are guest lectures or sessions on weekends, students are expected to dress in formal business attire. Formal wear consists of shirts and trousers for male students. Female student’s formal wear will be shirts with trousers or skirts and Indian wear like salwaar kameez or saree. Jeans, shorts, t-shirts and short skirts are not formal wear and are to be avoided when on campus.

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Academics

Academics

The CIEE Mumbai Business and Entrepreneurship Program is based at the CIEE Study Center at the Welingkar Institute of Management Development and Research campus, and all courses are taught by Welingkar faculty. The program is made up of three four-week sessions. Students may choose to participate in one, two or three sessions. Courses typically meet every morning or afternoon, Monday to Friday, for three hours, with structured outings and activities incorporated into each course. The courses are taught in English. Students are required to take one course each session for a recommended 3 semester / 4.5 quarter hours. In addition, they may enroll in an optional Survival Hindi language course for an additional 1 semester / 1.5 quarter hours per session.

Academic Culture

All courses are for CIEE students only. Classes are generally lecture-based, In addition to lectures many classes involve group discussions, case study analysis and student presentations.

Nature of Classes

Classes are for CIEE students only.

Grading System

Final grades in CIEE courses are based on a combination of attendance, class participation, group projects, presentations, and final exam. Grades are given on a 100-point scale and converted to the U.S. grading scale.

Faculty

All courses are taught in English by Welingkar faculty.

Language of Instruction

English

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Course Description

Course Description

All Courses

Note: This course listing is for informational purposes only and does not constitute a contract between CIEE and any applicant, student, institution, or other party. The courses, as described, may be subject to change as a result of ongoing curricular revisions, assignment of lecturers and teaching staff, and program development. Courses may be cancelled due to insufficient enrollment.

CIEE Study Center Syllabi

To view the most recent syllabi for courses taught by CIEE at our Study Centers, visit our syllabi site.

Session I

BUSI 3001 MBST: Entrepreneurship Theory & Practices
In the past few years, there has been a considerable rise in the entrepreneurial activity around the world. Various factors have contributed to this trend, including “Jobless growth,” government support programs, the easy availability of information through the internet, or the desire to be self-made. It is therefore necessary to understand various practical and theoretical aspects of entrepreneurship. This course introduces students to basic theories of entrepreneurship and the impact of entrepreneurship on present-day India.
Contact hours: 45. Recommended Credit: 3 semester / 4.5 quarter hours.

Optional Language Elective

HIND 1001 MBST: Survival Hindi Language I
The goal of this course is to provide students a basic functional knowledge of Hindi, so that they can comprehend and use the language in everyday situations. The focus is on cultural immersion through oral communication.
Contact hours: 15. Recommended credit: 1 semester / 1.5 quarter hours.

Session II

MKTS 3001 MBST: Marketing & Emerging Sectors
The multi-faceted, multi-ethnic, multi-lingual nature of Indian society makes it difficult for companies to understand the Indian market. The goal of this course is to enhance students’ knowledge of marketing from both a global and local Indian perspective. It will introduce students to the strategies and techniques that multinationals use to introduce the “local flavor” to products in order to woo the Indian consumer. The course will explore why a successful marketing approach in the U.S. may not work in India. In addition, the course will introduce the importance of cultural issues in understanding Indian consumer behavior. Finally, this course will focus on Microfinance and Media and the impact that these two sectors have on the growth of the Indian economy today.
Contact hours: 45. Recommended Credit: 3 semester / 4.5 quarter hours.

Optional Language Elective

HIND 1001 MBST: Survival Hindi Language I
The goal of this course is to provide students a basic functional knowledge of Hindi, so that they can comprehend and use the language in everyday situations. The focus is on cultural immersion through oral communication.
Contact hours: 15. Recommended credit: 1 semester / 1.5 quarter hours.

HIND 1002 MBST: Survival Hindi Language II
This course is a continuation of the Survival Hindi Language I course offered in Session I. It is only open to students who have completed the first course in Session I.
Contact hours: 15. Recommended credit: 1 semester / 1.5 quarter hours.

Session III

BUSI 3001 MBST: Entrepreneurship Theory & Practices
In the past few years, there has been a considerable rise in the entrepreneurial activity around the world. Various factors have contributed to this trend, including “Jobless growth,” government support programs, the easy availability of information through the internet, or the desire to be self-made. It is therefore necessary to understand various practical and theoretical aspects of entrepreneurship. This course introduces students to basic theories of entrepreneurship and the impact of entrepreneurship on present-day India.
Contact hours: 45. Recommended Credit: 3 semester / 4.5 quarter hours.

Optional Language Elective

HIND 1001 MBST: Survival Hindi Language I
The goal of this course is to provide students a basic functional knowledge of Hindi, so that they can comprehend and use the language in everyday situations. The focus is on cultural immersion through oral communication.
Contact hours: 15. Recommended credit: 1 semester / 1.5 quarter hours.

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