Program Overview
Program Overview
Over the past decade, Bollywood has seen a significant increase in its popularity in the west and other parts of the world. The spectacular song and dance routines, emotionally charged melodramas, and larger-than-life heroes have drawn many Hollywood stars, directors, and audiences to the cinema. Though most of the 800 to 1,000 Indian films produced and marketed in a year are commercial dramas, many touch on social issues prevalent in the country. As a gradual shift in audience has taken place—from domestic to international—these issues, as well as Indian society and culture at large, have become accessible to the world. Through presentations, lectures, and dialogues with industry experts, this seminar explores the evolution of Bollywood over the years, the business and social aims behind the industry, and the impact it has had on Indian society.
Program Activities
Program Activities
Lectures and Discussions
Participants will engage in dialogue with experts from the Bollywood film industry, with a focus on the business and culture of Bollywood; the importance of audience; film marketing; the role and impact of major Bollywood stars in brand advertising; and the globalization of Indian cinema.
Site Visits
Film/TV ad production sets
Cultural Engagement
Bollywood choreography lessons
Program Objectives
Program Objectives
During this seminar, participants will:
- Experience and develop an understanding of Indian culture through the lenses of cinema and media production, dissemination, and consumption.
- Explore economic and cultural connections between Bollywood cinema and mass media advertising industries in present day India.
- Track the causes and effects of Bollywood’s increasing popularity with international audiences.
Seminar Locations
Seminar Locations
Based in Mumbai; participants fly in and out of Mumbai.